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Consumer Behavioral Heuristics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is a cognitive reference point?

Question 2 2. Which is used by marketing companies as a reference point?

Question 3 3. What is the name for the refer a friend technique?

Question 4 4. What information can be included when using reference points?

Question 5 5. What is the name of the tactic used to get the consumer to make a larger purchase after a smaller one?

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Question 6 6. How do corporations use bounded rationality with products that consumers do research before purchasing, such as cars?

Question 7 7. Who introduced the theory of bounded rationality?

Question 8 8. What is bounded rationality?

Question 9 9. How do corporations get the brand name to replace the product name, such as referring to tissues as Kleenex or cotton swabs as Q-tips?

Question 10 10. Which is an example of a company using bounded rationality and consumers' values to influence their purchasing decision?

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Question 11 11. When using framing to understand consumer behavior, which is considered to be an observation method?

Question 12 12. A concept that states that people will choose things that give them the most benefit at the lowest cost is known as what?

Question 13 13. In the context of consumer behavior, what is framing?

Question 14 14. In the context of understanding consumer behavior for marketing purposes, which of the following is an example of testing?

Question 15 15. Which of the following are two methods that marketers can get information to research to help understand consumer behavior?

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Question 16 16. With respect to pricing models, which best defines 'anchoring'?

Question 17 17. With respect to pricing models, adjustments to anchors are best described as:

Question 18 18. Which of the following is NOT a reason that a restaurant would utilize anchoring and adjustment pricing methodologies?

Question 19 19. Anchoring and adjustment pricing methodologies are most likely to be used in which industry?

Question 20 20. Which best explains why stores and manufacturers encourage customers (through anchoring and adjustment pricing methodologies) to buy many items, including multiples, in one purchase?

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Question 21 21. Heuristics are _____.

Question 22 22. If you have good, positive thoughts about a brand's product or service, you're more likely to feel good about purchasing from that brand. What heuristic does this represent?

Question 23 23. You've been watching television and see multiple commercials for a particular fast-food chain. Now that you're out to eat, you've decided to select that fast-food chain. Which heuristic does this represent?

Question 24 24. The familiarity heuristic relies on which of these when making a decision?

Question 25 25. What is a heuristic?

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Question 26 26. To determine if a movie is good or not, Betty chooses to see how many people bought tickets to see the movie. What type of consumer bias is this an example of?

Question 27 27. John, who is having a bad day, decides to get a haircut and hates it. However, John visits the same barber later in the month when he is in a better mood and loves the same hairstyle. Which consumer bias is this an example of?

Question 28 28. David owns a spa and advertises it on a website. To boost his advertising, he logs on under the guise of someone else and gives his spa excellent reviews. What type of consumer bias is this an example of?

Question 29 29. What is bias?

Question 30 30. Which type of consumer bias involves news being relayed at a later date?

Consumer Behavioral Heuristics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Marketing 302: Consumer Behavior  /  Business Courses
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