Consumer & Business Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Different experiences affect what consumers use from their long-term memory to process new stimuli. Referencing long-term memory information to interpret and evaluate short-term memory information is done through:

Question 2 2. Name the Four Ps of Marketing:

Question 3 3. Which Act would prohibit charging different prices to different buyers of merchandise of like grade and quality?

Question 4 4. Consumer behavior helps marketers create an effective marketing strategy because:

Question 5 5. Which of the following is an example of a ritual?

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Question 6 6. Evaluate the importance of producer markets.

Question 7 7. Which type of purchase decision is the most likely to result in post-purchase dissonance?

Question 8 8. Analyze the situation that is NOT considered an influence on a company's marketing strategy.

Question 9 9. Evaluate what are the three criteria that businesses use to make a purchase decision.

Question 10 10. Let's say there is an outbreak of the deadly listeria bacteria in bagged lettuce. Which agency would issue the public notice and recall?

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Question 11 11. A business that sells toys should open a store in a location that has a large population of _____.

Question 12 12. Understanding associations can be helpful for a marketer when determining product positioning because:

Question 13 13. Assess what consumer behavior is.

Question 14 14. Ted is in charge of the marketing strategy for ABC Company. Which of the following abilities of ABC Company should Ted focus on most when developing a marketing strategy?

Question 15 15. In the past, global competition focused on offering _____ in comparison to domestic producers, in order to capture customers.

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Question 16 16. After seeing a TV advertising campaign for tennis shoes with her favorite song, Candace associates the song with the shoes. This is an example of:

Question 17 17. What should a company consider when finding a location for their business?

Question 18 18. Which of the following is the best example of a purchase that would fall under extended decision making?

Question 19 19. It is crucial for marketers to understand how learning impacts consumer behavior because:

Question 20 20. Marketers can eliminate cognitive dissonance by all of the following EXCEPT:

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Question 21 21. When Gluten Free Groceries receives the same identical products and quantities as last month from a wholesaler it is a _____.

Question 22 22. Generally speaking, consumer behavior is:

Question 23 23. Which of the following would be the best example of a nominal purchase decision ?

Question 24 24. Jenna just bought a new car after months of shopping and decision making. What form of marketing would be most helpful to mitigate any post-purchase dissonance that Jenna feels?

Question 25 25. Analyze which of the following is NOT a way that consumers recognize an unfulfilled want or need.

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Question 26 26. Which of the following is not a part of the marketing environment?

Question 27 27. Which of the following is an example of culture?

Question 28 28. Which of the following best describes the purpose of gatekeepers?

Question 29 29. Which of the following factors determine your social class ?

Question 30 30. Brand positioning shows marketers how consumers perceive certain brands compared to others in the marketplace. A consumer builds these positions over time through which processes?

Consumer & Business Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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