Consumer Buying Behavior & Influences Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following refers to generally held beliefs that closely connect to culture about what is acceptable and desirable?

Question 2 2. Which of the following factors determine how much a reference group has influence on a consumer buying decision?

Question 3 3. What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

Question 4 4. Content marketing to reach buyers in the Decision stage of the buyer journey should focus on what?

Question 5 5. Karen is having a problem with dry skin and is conducting an internet search for a solution to her condition. Which stage of the buyer journey is she in?

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Question 6 6. Which of these is the best choice for naming a buyer persona?

Question 7 7. What factor or factors determine the level of post-purchase dissonance a consumer will experience?

Question 8 8. Understanding post-purchase reactions from different market segments can be useful because:

Question 9 9. Jenna just bought a new car after months of shopping and decision making. What form of marketing would be most helpful to mitigate any post-purchase dissonance that Jenna feels?

Question 10 10. If you are highly engaged in the purchasing process but perceive little difference in the product choices, what type of decision-making behavior are you demonstrating?

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Question 11 11. If you are highly engaged in the purchasing process and perceive a great deal of difference between your product choices, what type of decision-making behavior are you demonstrating?

Question 12 12. If you are demonstrating a low level of involvement in the buying process, but perceive a great deal of difference between product choices, what type of purchasing decision-making behavior are you demonstrating?

Question 13 13. What are some key environmental factors retailers use to influence buying habits?

Question 14 14. How do retailers make things more convenient for busy consumers?

Question 15 15. You walk into a store and you see a crowd gathered around someone doing a product demonstration. It's not something you were there to buy, but you stop and watch for a while to see what the fuss is about. You've just exhibited what type of behavior?

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Question 16 16. What is experiential consumption?

Question 17 17. Which one is NOT a way companies are marketing to consumer's personalities?

Question 18 18. Where might a person with a very outgoing personality purchase tickets to?

Question 19 19. Who disagreed with neoclassical economics and helped develop behavioral economics?

Question 20 20. Skipping work and going on a shopping spree is an example of what type of behavior?

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Question 21 21. Which one is NOT a trait of neoclassical economics?

Question 22 22. What is the first step to know your customers' needs?

Question 23 23. What is one thing the customer needs to know about the product?

Question 24 24. What do you need to know about your customer before you finalize the purchase?

Question 25 25. Which of the following is NOT true about low involvement purchases?

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Question 26 26. What is NOT involved in the limited decision making process?

Question 27 27. Which of the following is the best example of a purchase that would fall under extended decision making?

Question 28 28. You are hungry and look into the fridge only to find you don't have any food. What stage of the buying process are you at?

Question 29 29. You are going to buy a house in the next few months. Which one of the following purchasing behaviors are you likely to employ?

Question 30 30. You are about to bake some cookies for your kids but find out that you don't have enough flour. You go to the store to pick some up. What is the most likely purchasing behavior are you going to exhibit?

Consumer Buying Behavior & Influences Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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