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Consumer Decision Making: Help and Review Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following factors determine how much a reference group has influence on a consumer buying decision?

Question 2 2. Which of the following would be the best example of a nominal purchase decision ?

Question 3 3. What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

Question 4 4. Which of the following is a step in the consumer decision-making process?

Question 5 5. Which of the following is NOT true about low involvement purchases?

Page 2

Question 6 6. Which type of purchase decision is the most likely to result in post-purchase dissonance?

Question 7 7. Ted is in charge of the marketing strategy for ABC Company. Which of the following abilities of ABC Company should Ted focus on most when developing a marketing strategy?

Question 8 8. Sam had a terrible experience at the Surf Hotel on the coast. When planning his beach vacation next year, he chooses the Tidewater Inn. This is an example of _____.

Question 9 9. What factor or factors determine the level of post-purchase dissonance a consumer will experience?

Question 10 10. Marketers can eliminate cognitive dissonance by all of the following EXCEPT:

Page 3

Question 11 11. Understanding post-purchase reactions from different market segments can be useful because:

Question 12 12. Different experiences affect what consumers use from their long-term memory to process new stimuli. Referencing long-term memory information to interpret and evaluate short-term memory information is done through:

Question 13 13. When consumers rely less on brand familiarity, we refer to this type of purchase as _____.

Question 14 14. Jenna just bought a new car after months of shopping and decision making. What form of marketing would be most helpful to mitigate any post-purchase dissonance that Jenna feels?

Question 15 15. Which of the following is the best example of a purchase that would fall under extended decision making?

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Question 16 16. Consumer behavior helps marketers create an effective marketing strategy because:

Question 17 17. Brand positioning shows marketers how consumers perceive certain brands compared to others in the marketplace. A consumer builds these positions over time through which processes?

Question 18 18. Sue likes Luigi's pasta sauce. While shopping, the store is sold out, so Sue waits to purchase pasta sauce another time. This is an example of _____.

Question 19 19. Generally speaking, consumer behavior is:

Question 20 20. Which type of product would be better advertised using an elaborate website with lots of information, rather than a simple newspaper ad with minimal text?

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Question 21 21. After seeing a TV advertising campaign for tennis shoes with her favorite song, Candace associates the song with the shoes. This is an example of:

Question 22 22. Kayla bought butter last week but paid no attention to the brand when she made her purchase. This is an example of _____.

Question 23 23. Which of the following can be consumers?

Question 24 24. Which of the following factors determine your social class ?

Question 25 25. Analyze which of the following is NOT a way that consumers recognize an unfulfilled want or need.

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Question 26 26. Brand familiarity becomes important when shopping for lower-involvement purchases because _____.

Question 27 27. Name the Four Ps of Marketing:

Question 28 28. Understanding associations can be helpful for a marketer when determining product positioning because:

Question 29 29. What is NOT involved in the limited decision making process?

Question 30 30. The majority of tactics marketers can use to help mitigate post-purchase dissonance are part of which one of the four Ps of marketing?

Consumer Decision Making: Help and Review Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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