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Creating a Marketing Research Report Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which software is useful for creating marketing research presentations in slide format?

Question 2 2. What should you include in your executive summary when you are giving a marketing research presentation?

Question 3 3. When giving your marketing research presentation, what is it that you share?

Question 4 4. What type of software makes it easy to create charts and graphs for your marketing research presentation?

Question 5 5. What information do you present for different audiences?

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Question 6 6. A good market research proposal will begin by establishing the _____ of the proposed study.

Question 7 7. Which statement about choosing between an internal market research proposal and an external proposal is TRUE?

Question 8 8. When a research project is anticipated to run for a significant period of time and/or have numerous milestones, a _____ is one of the most effective choices for a visual aid included in the proposal.

Question 9 9. One option for comparing market research proposals made by multiple market research agencies is the:

Question 10 10. A market research proposal should always include information about anticipated sources for data including _____ like focus groups, interviews, and custom survey tools.

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Question 11 11. Which market research report format is typically several hundred pages and may even reach into the thousands of pages in complex cases?

Question 12 12. Which statement about an executive summary is FALSE?

Question 13 13. Which job role would likely find a full market research report essential?

Question 14 14. Which market research report would contain information about how data was collected, validated, and analyzed?

Question 15 15. Which market research report discusses the industry as a whole and the competition in general, but does not examine the details or specifics of any one topic?

Creating a Marketing Research Report Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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