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Creating & Assessing Ad Messages Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is a potential hazard of corporate image?

Question 2 2. Which of the following is when an organization is ethical and focuses on benefiting the interest of the people?

Question 3 3. _____ is when a company takes a stand on a controversy to get people to change their opinion, possibly degrading their competitors at the same time.

Question 4 4. Which of the following is the main purpose of corporate image advertising?

Question 5 5. Which of the following does corporate advertising focus on?

Page 2

Question 6 6. What does the acronym 'CRM' stand for in management and marketing?

Question 7 7. Which of the following is an example of CRM?

Question 8 8. Analyze the main goal of customer relationship marketing.

Question 9 9. Which of the following best describes the purpose of CRM software for companies?

Question 10 10. Explain what winning a new customer means.

Page 3

Question 11 11. Which of the following are sources for testimonials that can be used in advertising?

Question 12 12. On what advertising platforms are testimonials used?

Question 13 13. What is advertising?

Question 14 14. Which of the following options is (are) a benefit of testimonials in advertising?

Question 15 15. What is a testimony in relation to advertising?

Page 4

Question 16 16. Free samples are an effective sales promotion because they _____

Question 17 17. Which of the following best describes why sales promotions are effective before holidays ?

Question 18 18. Which of these best describes the objective of sales promotion ?

Question 19 19. Which of the following would be the best example of a premium for a retailer selling pancake mix ?

Question 20 20. Which of these is the best example of cross-promotion ?

Page 5

Question 21 21. A business offers a special buying allowance for orders placed at a trade show. This ensures which of the following?

Question 22 22. What is the purpose of using trade sales promotions rather than a pull strategy?

Question 23 23. Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

Question 24 24. Which of the following could be used to jump-start stagnant sales of a product?

Question 25 25. What is Spiff?

Creating & Assessing Ad Messages Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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