CSET Business Subtest I (175): Practice & Study Guide  /  Business Courses

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CSET Business - Marketing Strategies and Concepts Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

Question 2 2. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 3 3. Which of the following is an example of a closed-ended question?

Question 4 4. Which of the following is the best definition for a market segment ?

Question 5 5. Which of the following is the best definition of a marketer?

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Question 6 6. Which form of survey research would be the slowest in getting responses about a store in the mall?

Question 7 7. What is included in promotional strategies?

Question 8 8. Which Act would prohibit charging different prices to different buyers of merchandise of like grade and quality?

Question 9 9. Product enhancements and informing customers are ways _____ impacts marketing.

Question 10 10. Which of the following is not considered to be part of the product?

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Question 11 11. Which of the following would be considered secondary data collection?

Question 12 12. Analyze the importance of marketing orientation.

Question 13 13. The marketing mix consists of

Question 14 14. Which is an example of human capital acquisition?

Question 15 15. ABC, a manufacturing firm, has recently lost several mid-level managers to a rival company, XYZ. These employees possessed a great deal of knowledge which will benefit XYZ. XYZ's actions are an example of _____.

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Question 16 16. What is positioning?

Question 17 17. What is societal marketing orientation?

Question 18 18. Which of the following types of segmentation listed is a marketing team for an amusement park using an ad that showcases wild thrill rides for an exciting day out with friends?

Question 19 19. Assess the form of advertising that uses technology to inform consumers of a product or service.

Question 20 20. Human capital can be developed by a company's human resource management through _____.

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Question 21 21. The development of all new consumer products starts with _____.

Question 22 22. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

Question 23 23. Which of the following is NOT an example of marketing?

Question 24 24. Which of the following would BEST allow a human resource department to retain human capital?

Question 25 25. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

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Question 26 26. Sales orientation is _____.

Question 27 27. Which of the following demographic groups was born between 1946-1964?

Question 28 28. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 29 29. Which of the following criteria can be used to segment a market?

Question 30 30. The four types of promotion are

CSET Business - Marketing Strategies and Concepts Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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