CSET Business Subtest I (175): Practice & Study Guide  /  Business Courses

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CSET Business - Sales, Promotion & Customer Service Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

Question 2 2. What type of advertising is used to improve a company's image?

Question 3 3. Examine the picture to help determine the type of promotional tool that is being used.

Question 4 4. What would be an example of a sponsorship?

Question 5 5. What is the key to integrating marketing communications ?

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Question 6 6. Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite disadvantaged youths to enjoy the rides for free. What is this an example of?

Question 7 7. Advertisements can affect _____.

Question 8 8. When the farmer is ready to close the deal, what should he do next?

Question 9 9. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 10 10. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

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Question 11 11. Which of the following best describes why sales promotions are effective before holidays ?

Question 12 12. A communication message is integrated when it _____.

Question 13 13. Which of the following is an example of how a company would use advocacy advertising?

Question 14 14. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 15 15. What is Spiff?

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Question 16 16. What is frequency in advertising?

Question 17 17. Jane's company works in the IT sector and specializes in portable computers. She plans to hold a short workshop on how to use their computers, targeting the elderly population. What is this an example of?

Question 18 18. The ultimate goal of a traditional sales methodology is to _____.

Question 19 19. Which of the following could be used to jump-start stagnant sales of a product?

Question 20 20. What type of advertising is shown in this image?

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Question 21 21. What is the purpose of using trade sales promotions rather than a pull strategy?

Question 22 22. Which of the following is the communication of a concept or message to large audiences?

Question 23 23. Before showing a couple that's looking for a new car any vehicles, Cal wants to implement relationship selling into his presentation. How will he do this?

Question 24 24. What are the three types of product advertising?

Question 25 25. Why are integrated marketing communication plans so important to marketers ?

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Question 26 26. Which of the following would be the best example of a premium for a retailer selling pancake mix ?

Question 27 27. Why do businesses use a promotional message when products are very well established?

Question 28 28. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal?

Question 29 29. What are the four parts of an overall promotional mix?

Question 30 30. Assess the four parts of the promotional mix.

CSET Business - Sales, Promotion & Customer Service Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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