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Customer Needs Analysis Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Implying or inferring certain recommendations is the ability to do what?

Question 2 2. Bill completed both qualitative and quantitative research, analyzed the data, and interpreted his findings. What is Bill now ready to do?

Question 3 3. For her research project, Jerri interviewed ten people asking them the same open-ended questions. What type of research did Jerri engage in?

Question 4 4. Identify which of the following is NOT an example of descriptive statistics:

Question 5 5. Why does statistics often refer to being 95% confident and not 100%?

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Question 6 6. LaToya looked for patterns and themes in the answers she got from the customers she had visited. What was LaToya doing?

Question 7 7. A candy company is introducing a new brand of chocolate to the market. They have advertised heavily, investing $8,000,000 in New York, but no ads were run in Boston. After analyzing the data, they have found no statistically significant difference between their sales in New York and Boston. Why is this an example of inferential statistics?

Question 8 8. Which of the following is NOT done by statistical software?

Question 9 9. A company is trying to determine what products it should develop in the next 10 years. They are analyzing data from their sales, as well as the data from the leading 10 companies in the industry in order to try and find a pattern of what products could be most successful. What type of statistics is the company using?

Question 10 10. Juan was analyzing a business he was thinking of buying. He looked at the daily sales records, the number of unique customers, and the number of repeat customers. He used statistics generated by this data to help him make his decision. What kind of research did Juan use?

Customer Needs Analysis Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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