Customer Relationship Strategies & Maintenance Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Investing a large amount of time in preparing a sales plan is an example of _____.

Question 2 2. Jill has just accepted a position selling phones for a major carrier. While she is interested in meeting her sales quotas, she knows that in order to get repeat business and meet her long term career goals she needs to practice _____.

Question 3 3. Analyze the main goal of customer relationship marketing.

Question 4 4. Which term best describes a popular marketing strategy that centers around the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer?

Question 5 5. Which of the following is an example of CRM?

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Question 6 6. Before showing a couple that's looking for a new car any vehicles, Cal wants to implement relationship selling into his presentation. How will he do this?

Question 7 7. Explain what winning a new customer means.

Question 8 8. What does the acronym 'CRM' stand for in management and marketing?

Question 9 9. Sal is a sales manager who knows exactly how many cars his people need to sell on a specific day to meet month end quota. His morning sales meeting will stress achieving the short term goal by traditional means. He will do this by asking his salespeople to _____.

Question 10 10. What is a primary focus of a CRM system?

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Question 11 11. How does operational CRM differ from analytical CRM?

Question 12 12. Why is having a CRM important to a business?

Question 13 13. The ultimate goal of a traditional sales methodology is to _____.

Question 14 14. Which of the following best describes the purpose of CRM software for companies?

Question 15 15. How can a business construct a market profile for its target market?

Customer Relationship Strategies & Maintenance Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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