Copyright

Delivering Persuasive Messages Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What are the three types of persuasive strategies used in business communication?

Question 2 2. Which persuasive strategy uses statistics and facts to support a claim?

Question 3 3. Which type of persuasive strategy uses the credibility of the author or source to support a call for action?

Question 4 4. What step of the AIDA model would have eye-catching emails sent to the consumer?

Question 5 5. What type of persuasive message activities are used to educate, promote and inform consumers about a product or service?

Page 2

Question 6 6. An effective argument will use how many strategies?

Question 7 7. Which of the following is NOT a step in the sales message process?

Question 8 8. The AIDA Model stands for:

Question 9 9. What type of persuasive strategy appeals to an audience's needs, emotions or values?

Question 10 10. In what stage of the sales message presentation does a request for a purchase occur?

Delivering Persuasive Messages Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business Communications: Help & Review  /  Business Courses
Support