Demographics in Marketing Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What type of primary data collection method involves a moderator that encourages discussion?

Question 2 2. The motto 'there's an app for that' fits well within which marketing focus?

Question 3 3. Let's say there's a pastry shop called Patisserie across the street from Pat's and Geno's. (There's not--don't get your hopes up!) The pastry shop would most likely be a _____ to Pat's and Geno's, because _____ .

Question 4 4. At which stage of the research process are you at when you are determining whether to collect primary data, secondary data, or both?

Question 5 5. What is a marketing information system?

Page 2

Question 6 6. Which of the following is not a method of primary data collection?

Question 7 7. What's the best explanation of secondary data?

Question 8 8. What is another name for a marketing information system?

Question 9 9. A(n) _____ is another company that offers the same products and services aimed at the same target market and customer base, with the same goal of profit and market share growth.

Question 10 10. Market research:

Page 3

Question 11 11. What's a key factor in the ease of secondary data collection?

Question 12 12. Marketing controls:

Question 13 13. The following traits are typically included in demographic segmentation:

Question 14 14. Surveys and questionnaires are:

Question 15 15. A(n) _____ is another company that offers a different product or service that the consumer could use in place of your products or services.

Page 4

Question 16 16. What's the first step in any marketing research process?

Question 17 17. What is a consideration that must be made when selecting a marketing information system?

Question 18 18. At the corner of 9th Street and Passyunk Avenue in South Philadelphia, there are two rival sandwich shops, Pat's King of Steaks and Geno's Steaks, both of which are famous for cheese-steak sandwiches. What kind of competitors are Pat's and Geno's to each other?

Question 19 19. Data collected from sources outside your organization is referred to as what type of data?

Question 20 20. Observations are:

Page 5

Question 21 21. One of the main advantages of demographic segmentation is:

Question 22 22. What are the two broad types of data that you can collect in market research?

Question 23 23. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to _____.

Question 24 24. Which one of the following is the best explanation of primary data?

Question 25 25. What are the three roles of marketing research?

Page 6

Question 26 26. A(n) _____ is another company that offers the same products and services, but has different end goals for generating revenue.

Question 27 27. Which one of the following does NOT engage in marketing research?

Question 28 28. 'What-If' scenarios would be best researched through which role of marketing research?

Question 29 29. What is one way to collect data for a marketing information system?

Question 30 30. What is marketing research?

Demographics in Marketing Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TExES Marketing 6-12 (275): Practice & Study Guide  /  Social Science Courses
Support