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Digital Communication Tools Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. How does social media allow you to promote your products?

Question 2 2. How can social media help you build relationships with unhappy customers?

Question 3 3. One way to use social media to engage with your customers is to _____.

Question 4 4. The most popular site for microblogging today is _____.

Question 5 5. Why are microblogs important to businesses?

Page 2

Question 6 6. Microblogs were developed as a result of the convergence of which of these two things?

Question 7 7. Which of the following reasons is NOT a good use of Wikis?

Question 8 8. What tool is best used for instruction, entertainment or public relations?

Question 9 9. How can blogs be useful for new employees?

Question 10 10. How can social media BEST be used to grow a new business?

Page 3

Question 11 11. Why has social media become a quick success?

Question 12 12. _____ was originally created as a tool to allow Harvard students to communicate and share pictures with classmates.

Question 13 13. What does the Social Network Theory measure?

Question 14 14. In what year was the Social Network Theory designed?

Question 15 15. Who was the main social scientist that has studied social networks in the 1930's?

Page 4

Question 16 16. How has AJ Bombers incorporated social media hashtags in its Twitter plan?

Question 17 17. What type of marketing budget did AJ Bombers set for reaching its audience?

Question 18 18. How did Foursquare impact AJ Bombers' business?

Question 19 19. What does HTML stand for?

Question 20 20. What sort of web technology does online banking require? Choose the best answer.

Page 5

Question 21 21. Which one of the following best defines web technology?

Question 22 22. Which of the following is NOT an advantage of electronic communication?

Question 23 23. Electronic communication consists of _____.

Question 24 24. Sending a monthly electronic message showcasing new car inventory would be an example of _____.

Question 25 25. What can you expect from your Twitter account?

Page 6

Question 26 26. In which of the following ways should you tweet on your professional Twitter account?

Question 27 27.

In which of the following ways can you use Twitter professionally?

A. To network

B. To build a brand

C. To provide customer support

Question 28 28. What is the primary function of LinkedIn?

Question 29 29. What is one communication strategy you can use when trying to connect with new people on LinkedIn?

Question 30 30. What feature of LinkedIn serves as a type of reference or testimonial to your education and skills?

Digital Communication Tools Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Communications 106: Communication in the Digital Age  /  Business Courses
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