Digital Communication Tools Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Social media allows you to build relationships with customers because your company can _____ and customers can _____.

Question 2 2. How can social media help you build relationships with unhappy customers?

Question 3 3. All of the following are concerns individuals have about social media EXCEPT:

Question 4 4. _____ was originally created as a tool to allow Harvard students to communicate and share pictures with classmates.

Question 5 5. Bob has been a loyal customer of Mary's Diner for several years. However, he recently mentioned to Mary that he's becoming annoyed by the volume of emails he receives describing the daily specials and new menu items being introduced. What can Mary do to help ensure she retains Bob as a customer? Choose the best answer.

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Question 6 6. Sending a monthly electronic message showcasing new car inventory would be an example of _____.

Question 7 7. What is the News Feed on LinkedIn used for?

Question 8 8. What is the primary function of LinkedIn?

Question 9 9. In which of the following ways should you tweet on your professional Twitter account?

Question 10 10. What can you expect from your Twitter account?

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Question 11 11. How did AJ Bombers implement Foursquare in its social media strategy?

Question 12 12. What type of return on investment did AJ Bombers enjoy as a result of his social media activity?

Question 13 13. What is an advantage of push technology in mobile communications?

Question 14 14. How does the Internet of Things relate to mobile communications?

Question 15 15. Which tool is BEST used to communicate through spoken word?

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Question 16 16. What tool is best used for instruction, entertainment or public relations?

Question 17 17. What are the two main ways that professional and personal emails are different?

Question 18 18. Why did it take so long for the Internet to become available for everyone?

Question 19 19. Who was the main social scientist that has studied social networks in the 1930's?

Question 20 20. In what year was the Social Network Theory designed?

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Question 21 21. Why are microblogs important to businesses?

Question 22 22. Microblogs were developed as a result of the convergence of which of these two things?

Question 23 23. Which of these is an example of interacting with programmable code on a website?

Question 24 24. Which one of the following statements is TRUE about computer networks without web technologies?

Question 25 25. How does social media allow you to promote your products?

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Question 26 26. Which of the following statements BEST describes social media?

Question 27 27. Which of the following is a disadvantage of electronic communication?

Question 28 28. How do you build your network on LinkedIn?

Question 29 29. Twitter is a social media platform that lets its users post statements of _____ characters or fewer.

Question 30 30. How has AJ Bombers incorporated social media hashtags in its Twitter plan?

Digital Communication Tools Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Communications 106: Communication in the Digital Age  /  Business Courses
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