Digital Marketing Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is one of the concepts relevant to direct marketing?

Question 2 2. Which of the following statements BEST defines guerrilla marketing?

Question 3 3. Why are the ads featuring the Old Spice guy an example of effective viral marketing?

Question 4 4. A key element of a successful guerrilla marketing campaign includes which of the following?

Question 5 5. How does a message go viral?

Page 2

Question 6 6. Why is reinforcement important?

Question 7 7. Why are guerrilla marketing strategies different than traditional marketing strategies?

Question 8 8. Why are giveaways effective in viral marketing?

Question 9 9. Bob is launching a new line of skateboards and wants to use guerrilla marketing to advertise it. Bob is choosing between a billboard, a TV ad, an internet ad, or a stunt involving the side of a skyscraper. Which should Bob pick and why?

Question 10 10. What are three examples of direct marketing?

Page 3

Question 11 11. What is one of the benefits of direct marketing?

Question 12 12. What is direct marketing?

Question 13 13. Tonya is the marketing director of a company that sells shoes. She recommends a direct marketing campaign. Why would this be a good fit?

Question 14 14. Which of the following is NOT an example of a guerrilla marketing campaign?

Question 15 15. A manager is in charge of setting up a pop-up shop downtown, which will only be up and running for a few weeks. Why should this manager consider using viral marketing?

Digital Marketing Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 309: Digital Marketing & Advertising  /  Business Courses
Support