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TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

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Direct Marketing Communications Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is a disadvantage of telemarketing?

Question 2 2. Which is a direct marketing method?

Question 3 3. What is an advantage of email marketing?

Question 4 4. Which best defines direct marketing?

Question 5 5. What is an example of telemarketing?

Page 2

Question 6 6. What is one of the concepts relevant to direct marketing?

Question 7 7. Tonya is the marketing director of a company that sells shoes. She recommends a direct marketing campaign. Why would this be a good fit?

Question 8 8. What is one of the benefits of direct marketing?

Question 9 9. What is direct marketing?

Question 10 10. What are three examples of direct marketing?

Page 3

Question 11 11. Which is a restriction that the Telemarketing Consumer Protection Act places on direct marketing?

Question 12 12. What is something that a consumer might consider unethical in direct marketing?

Question 13 13. Which is a regulation of the CAN-SPAM Act regarding direct marketing?

Question 14 14. Which best describes the right to be informed regarding ethical issues in direct marketing?

Question 15 15. Which of the examples can lead to ethical or legal issues for a company when using direct marketing?

Page 4

Question 16 16. Which of the following are methods of direct marketing?

Question 17 17. If your potential customers watch a lot of television, which of these direct marketing types will be the best fit for your potential customers?

Question 18 18. If you are a restaurant off the freeway in the middle of nowhere, which of these direct marketing types will you choose?

Question 19 19. What kinds of business can engage in direct marketing?

Question 20 20. Which of the following is a benefit of direct marketing?

Direct Marketing Communications Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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