Copyright

Direct & Online Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What kinds of business can engage in direct marketing?

Question 2 2. Which of the following is a method of online marketing that businesses can use to market to individuals?

Question 3 3. Which of the following is a benefit of direct marketing?

Question 4 4. Which of these is most likely to join a C2C campaign?

Question 5 5. If you are a restaurant off the freeway in the middle of nowhere, which of these direct marketing types will you choose?

Page 2

Question 6 6. What does B2B stand for?

Question 7 7. If your potential customers watch a lot of television, which of these direct marketing types will be the best fit for your potential customers?

Question 8 8. What technology has changed C2C and C2B marketing?

Question 9 9. Which of the following is a tactic geared more toward B2B marketing than B2C marketing?

Question 10 10. What does C2B marketing most specifically entail?

Page 3

Question 11 11. What is the major difference between B2C and B2B marketing?

Question 12 12. Which of the following are methods of direct marketing?

Question 13 13. What does C2C marketing entail?

Question 14 14. Which of these would be most likely to be a participant in C2B marketing?

Question 15 15. What does B2C stand for?

Direct & Online Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

UExcel Principles of Marketing: Study Guide & Test Prep  /  Business Courses
Support