Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come
to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
Click it to see your results. Good luck!
Question 11.What are the four parts of an overall promotional mix?
Question 22.Advertisements can affect _____.
Question 33.Advertising plays an integral role in _____.
Question 44.Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?
Question 55.What is the advertising response function?
Question 66.An example of advertising would be; _____.
Question 77.The five functions of public relations are _____.
Question 88.How is advertising described compared to public relations?
Question 99._____ is an example of public relations.
Question 1010.In the world of public relations, goodwill refers to _____
Question 1111.An outdoor ad is an example of the _____ part of the communication process?
Question 1212.Which of the following is the receiver's response to a promotional message?
Question 1313.Evaluate what interferes, distorts, or changes the transmission of the informational message.
Question 1414.Which of the following is the communication of a concept or message to large audiences?
Question 1515.Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?
Question 1616.Which of the following statements about television advertising is TRUE?
Question 1717.Which of the following is a primary benefit of advertising online?
Question 1818.You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?
Question 1919.Which of the following BEST defines advertising?
Question 2020.How do marketing and advertising differ?
Economics of Mass Media Chapter Exam Instructions
Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back
to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!