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Economics of Mass Media Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What are the four parts of an overall promotional mix?

Question 2 2. Advertisements can affect _____.

Question 3 3. Advertising plays an integral role in _____.

Question 4 4. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

Question 5 5. What is the advertising response function?

Page 2

Question 6 6. An example of advertising would be; _____.

Question 7 7. The five functions of public relations are _____.

Question 8 8. How is advertising described compared to public relations?

Question 9 9. _____ is an example of public relations.

Question 10 10. In the world of public relations, goodwill refers to _____

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Question 11 11. An outdoor ad is an example of the _____ part of the communication process?

Question 12 12. Which of the following is the receiver's response to a promotional message?

Question 13 13. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 14 14. Which of the following is the communication of a concept or message to large audiences?

Question 15 15. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

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Question 16 16. Which of the following statements about television advertising is TRUE?

Question 17 17. Which of the following is a primary benefit of advertising online?

Question 18 18. You're watching a movie and notice one of the main characters is drinking a popular brand of soda. What form of advertising does this illustrate?

Question 19 19. Which of the following BEST defines advertising?

Question 20 20. How do marketing and advertising differ?

Economics of Mass Media Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Communications 106: Communication in the Digital Age  /  Business Courses
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