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Email Marketing Fundamentals Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. How is being inexpensive an advantage of email marketing?

Question 2 2. Who enforces the CAN-SPAM Act?

Question 3 3. Under CAN-SPAM, unsubscribe requests must be honored within a certain time period. What is that time period?

Question 4 4. What is email advertising?

Question 5 5. How long does it take to send an advertising email?

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Question 6 6. Why would a company want to use email marketing?

Question 7 7. When was the CAN-SPAM Act enacted?

Question 8 8. Which of the following is NOT a commercial email message governed by CAN-SPAM?

Question 9 9. What is a benefit of using email for marketing?

Question 10 10. Which of the following BEST describes email marketing?

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Question 11 11. Daniel owns a wellness center that offers nutritional counseling, natural supplements, and acupuncture and massage services. How could he use email marketing to his benefit?

Question 12 12. Bart's Boots sends an email to a list of addresses of people who recently attended a western wear show. The email subject line reads 'Emergency! Open immediately!' Once opened, the email contains several pictures of boots along with their sale prices. Why is Bart's email a CAN-SPAM violation?

Question 13 13. How is email advertising different from other forms of advertising?

Question 14 14. How does email marketing allow a company to be more flexible in its marketing efforts?

Question 15 15. Which of the following is NOT a benefit of email marketing?

Email Marketing Fundamentals Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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