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Email Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is an example of an opt-out option in an email?

Question 2 2. Why would a company want to use email marketing?

Question 3 3. Which of the following is NOT a benefit of email marketing?

Question 4 4. Which of the following is an effective subject line in a marketing email?

Question 5 5. Why should a company purchase email lists?

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Question 6 6. Why should companies include opt-out options with their emails?

Question 7 7. Which of the following statements is an example of a call to action?

Question 8 8. Which of the following is NOT an essential element of crafting an effective marketing email?

Question 9 9. Which of the following is one way to avoid sending emails with typos, grammar issues and errors?

Question 10 10. Which of the following BEST describes email marketing?

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Question 11 11. How does email marketing allow a company to be more flexible in its marketing efforts?

Question 12 12. What LIKELY happens if a company does not have permission to email a consumer?

Question 13 13. Daniel owns a wellness center that offers nutritional counseling, natural supplements, and acupuncture and massage services. How could he use email marketing to his benefit?

Question 14 14. Why is it important to have a strong subject line in a marketing email?

Question 15 15. What is the purpose of an opt-out option for email marketing?

Email Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 309: Digital Marketing & Advertising  /  Business Courses
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