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Ethical, Regulatory & Environmental Advertising Issues Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is truth in advertising?

Question 2 2. The truth-in-advertising standards are applicable in _____ media platforms.

Question 3 3. How do companies manage ethics in the business world?

Question 4 4. What is described as good or bad behavior?

Question 5 5. Which of the following statements about the Federal Trade Commission is NOT true?

Page 2

Question 6 6. Which of the following is NOT a provision supported by the Federal Trade Commission?

Question 7 7. Which of the following is an example of false advertising, if we assume that the statement made is NOT literally true?

Question 8 8. _____ is a legal advertising technique that uses broad exaggerated claims about a product or service that are a matter of opinion, or subjective, in nature.

Question 9 9. Which one of the following is NOT one of the AMA's core ethical values?

Question 10 10. Which one of the following answer choices best defines the ethical value of 'transparency?'

Page 3

Question 11 11. Which is NOT a consideration when creating an ad for environmentally friendly products?

Question 12 12. If an ad refers to a non-toxic product, that means is must be safe for _____?

Question 13 13. When Janet goes to the mall to buy a new dress she has several things on her mind. She's thinking about her favorite colors and materials, the latest fashion trends and the stores where she has found bargains in the past. All of these thoughts are illustrations of which of the following?

Question 14 14. Which of the following is an illustration of marketing that targets a vulnerable population?

Question 15 15. Complying with truth in advertising means what for marketers?

Page 4

Question 16 16. An advertisement that claims a product allows you to lose 10 pounds in one week must be backed by what?

Question 17 17. Which of the following is NOT an example of controversial advertising?

Question 18 18. Which of the following advertising practices would NOT gain the attention of the Federal Trade Commission?

Question 19 19. An IT company introduced several new cellphones. After the public was very dissatisfied with some of these products, they made minor changes to them based on the response they received through social media. Which consumer right is this an example of?

Question 20 20. How did the Sherman Antitrust Act impact consumer rights?

Page 5

Question 21 21. What penalties might a company face if they violate the regulations of the FTC?

Question 22 22. A claim that is actually stated is what type of claim?

Question 23 23. In enforcing truth-in-advertising and endorsement guides, the FTC has the power to do all of these EXCEPT which?

Question 24 24. What is the definition of ethics?

Question 25 25. When purchasing a product from an online source the consumer provides personal information for the purposes of shipping and payment. The Federal Trade Commission requires this information be _____.

Page 6

Question 26 26. Which of the following statements is false?

Question 27 27. _____ are defined as standardized ways of conduct and behavior in a _____, company, or other organization.

Question 28 28. What are the Green Guides?

Question 29 29. Consumers with psychological problems or a lack of maturity and intelligence that makes it hard for them to make informed purchases are considered to be a _____?

Question 30 30. Truth-in-advertising standards apply to advertisements where?

Ethical, Regulatory & Environmental Advertising Issues Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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