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Foundations of Sales & Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is an example of a failed exchange?

Question 2 2. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 3 3. Analyze what customer satisfaction is.

Question 4 4. Assess an element of customer value.

Question 5 5. Sales orientation is _____.

Page 2

Question 6 6. Analyze the importance of marketing orientation.

Question 7 7. An exchange is when:

Question 8 8. When discussing marketing, Place refers to:

Question 9 9. What is the definition of marketing?

Question 10 10. Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?

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Question 11 11. What are the four p's in marketing?

Question 12 12. What is customer value?

Question 13 13. What is societal marketing orientation?

Question 14 14. Assess the importance of production orientation.

Question 15 15. Which of the following best describes relationship marketing?

Foundations of Sales & Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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