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Fundamental Marcom Decisions & Marketing Objectives Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is the best definition of extrapolate?

Question 2 2. The first key to effective advertising is to get the consumer's _____.

Question 3 3. Demographic data about consumers is more _____ based and psychographic data is based more on _____.

Question 4 4. Market research firms like Mediamark Research and Intelligence provide value because:

Question 5 5. Focus groups typically generate _____ data because consumers are asked open-ended questions.

Page 2

Question 6 6. The 'measurable' part of the SMART acronym means that...

Question 7 7. Marketing objectives define?

Question 8 8. A company's marketing objectives for a particular product might include which of the following?

Question 9 9. In addition to employing SMART marketing objectives, a marketing team needs to ensure that their strategy matches up with their organizations'...

Question 10 10. SMART is an acronym for what?

Page 3

Question 11 11. Which of the following looks at other leading companies and decides how to budget?

Question 12 12. _____ allows companies to communicate with consumers to promote a product or a service.

Question 13 13. Which of the following determines a company's goal and allocates money accordingly?

Question 14 14. Which of the following lets the consumer know about the company, product, and essential information the company wants to promote?

Question 15 15. Which of the following is included in the percentage method?

Page 4

Question 16 16. What is the formula for profit maximization?

Question 17 17. Which of the following focuses on reaching a specific demographic?

Question 18 18. _____ is the money invested in promotion compared to the amount of revenue generated.

Question 19 19. Which of the following are involved when it comes to advertising?

Question 20 20. How should advertising be viewed by a business owner?

Page 5

Question 21 21. To what is 'wearout' most frequently attributed?

Question 22 22. All of these are ways wearout can be avoided EXCEPT which?

Question 23 23. What does GRP measure?

Question 24 24. What does TRP measure?

Question 25 25. How is GRP calculated?

Fundamental Marcom Decisions & Marketing Objectives Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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