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Fundamental Marcom Decisions & Target Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What type of marketing can small businesses lose a lot of money in?

Question 2 2. What is a concentrated marketing campaign?

Question 3 3. Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?

Question 4 4. What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?

Question 5 5. What kind of marketing campaign is a company running when it sends the same marketing message to everybody?

Page 2

Question 6 6. _____ allocates funds to different parts of the organization.

Question 7 7. What is targeting in marketing?

Question 8 8. Which of the following helps determine what goals the company wants to achieve?

Question 9 9. Which of the following gives off a specific perception in the consumer's mind to make it stand out among competitors?

Question 10 10. What is Marcom short for?

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Question 11 11. Which of the following is a category companies can use to help identify target consumers?

Question 12 12. The specific group of people who are the focus of a company's advertisements are known as _____.

Question 13 13. Which of the following is not an attribute typically used to understand the target consumer?

Question 14 14. Which of the following is an attribute of the target consumer you would be interested in?

Question 15 15. Which of the following criteria can act as a guide for companies to understand their target consumers?

Page 4

Question 16 16. What type of market segmentation strategy is used by Disney?

Question 17 17. Explain how place strategies work.

Question 18 18. What is included in promotional strategies?

Question 19 19. What type of market consists of a defined group most likely to buy a company's products or services?

Question 20 20. Which part of the marketing mix is the most flexible and easiest to change?

Fundamental Marcom Decisions & Target Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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