Fundamentals of Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. If a crib was found to have a defect where it caused a baby's death, which of the following agencies would issue the recall?

Question 2 2. Which of the following is a trend that has increased competition between companies for market share and sales?

Question 3 3. What is the main difference between a sales-oriented company and a marketing-oriented company?

Question 4 4. What can marketers do during a recession to still sell products?

Question 5 5. Let's say there is an outbreak of the deadly listeria bacteria in bagged lettuce. Which agency would issue the public notice and recall?

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Question 6 6. Assess an element of customer value.

Question 7 7. Which of the following is not a part of the marketing environment?

Question 8 8. When discussing marketing, Place refers to:

Question 9 9. What is customer value?

Question 10 10. Which of the following is an example of a failed exchange?

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Question 11 11. Analyze the situation that is NOT considered an influence on a company's marketing strategy.

Question 12 12. How can a marketer of potato chips maintain sales during a period of inflation?

Question 13 13. Evaluate the six external influences on a company's marketing strategy.

Question 14 14. A business that sells toys should open a store in a location that has a large population of _____.

Question 15 15. In the past, global competition focused on offering _____ in comparison to domestic producers, in order to capture customers.

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Question 16 16. Analyze the importance of marketing orientation.

Question 17 17. Which Act would prohibit charging different prices to different buyers of merchandise of like grade and quality?

Question 18 18. Which of the following is the best definition of a marketer?

Question 19 19. A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.

Question 20 20. Which of the following is an example of competitive analysis research?

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Question 21 21. Which of the following best describes relationship marketing?

Question 22 22. Analyze what customer satisfaction is.

Question 23 23. Why are laws needed for business?

Question 24 24. Which of the following terms describes the amount of money left over after taxes?

Question 25 25. Product enhancements and informing customers are ways _____ impacts marketing.

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Question 26 26. An exchange is when:

Question 27 27. What are the four p's in marketing?

Question 28 28. What is societal marketing orientation?

Question 29 29. If a spa offers a unique experience of underwater massage that can only be found at their location, this is an example of which of the following?

Question 30 30. Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.

Fundamentals of Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TExES Marketing 6-12 (275): Practice & Study Guide  /  Social Science Courses
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