GACE Marketing: Researching, Collecting & Evaluating Data Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following would be considered secondary data collection?

Question 2 2. The study of the human behavior in its natural context is an example of _____.

Question 3 3. If there is an even number of scores and you need to find the median, you:

Question 4 4. The mean is influenced by:

Question 5 5. What are the three roles of marketing research?

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Question 6 6. Collecting sales data reports would be an example of what role of marketing research?

Question 7 7. The motto 'there's an app for that' fits well within which marketing focus?

Question 8 8. Which of the following is an example of a closed-ended question?

Question 9 9. Which form of survey research would be the slowest in getting responses about a store in the mall?

Question 10 10. What is marketing research?

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Question 11 11. Descriptive statistics are used to:

Question 12 12. Which of the following is the least useful in helping you understand how varied your data scores are?

Question 13 13. Which one of the following scenarios represents a marketing research study?

Question 14 14. Standard deviation tells you:

Question 15 15. 'What-If' scenarios would be best researched through which role of marketing research?

GACE Marketing: Researching, Collecting & Evaluating Data Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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