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Gaining Competitive Advantage Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What type of strategy involves serving the unique or specialized needs of a segment of a market?

Question 2 2. What is included in promotional strategies?

Question 3 3. A marketing manager for a car manufacturer would like to know how many vehicles made in its Sonora factory were sold to customers in Germany last month. He would also like a mailing list of the German dealers who sold them. To get the answer, the marketing manager should use _____.

Question 4 4. Which of the following is the best explanation of a business strategy?

Question 5 5. Which part of the marketing mix is the most flexible and easiest to change?

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Question 6 6. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 7 7. Which of the following is not considered to be part of the product?

Question 8 8. When a mortgage company needs to predict what interest rates will be three years from now, it will use:

Question 9 9. What is positioning?

Question 10 10. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

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Question 11 11. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

Question 12 12. What is the difference between data mining and OLAP?

Question 13 13. Business intelligence employs tools such as database management, data mining, and decision support systems. What other tool can be used in BI?

Question 14 14. A grocery store chain has a large database of customer demographic information. It would like to search for patterns in grocery purchases. The BI tool it will use is _____.

Question 15 15. What type of market consists of a defined group most likely to buy a company's products or services?

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Question 16 16. Why is a differentiation strategy difficult to utilize?

Question 17 17. A cost strategy functions by:

Question 18 18. What type of market segmentation strategy is used by Disney?

Question 19 19. How does the focus strategy differ from the other strategies identified in the lesson?

Question 20 20. How would a company begin to change consumer perceptions about its products ?

Gaining Competitive Advantage Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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