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Global Business Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which makes global trade advantageous for countries?

Question 2 2. Who developed the concept of comparative advantage?

Question 3 3. Transnational corporations often:

Question 4 4. Which one is not true about a transnational corporation?

Question 5 5. To fully implement a transnational strategy, you must do the following:

Page 2

Question 6 6. Understanding your customers in a new market, you discover they hate the color pink. Your company normally uses a lot of pink in its marketing materials. You should do what with this information in your transnational strategy?

Question 7 7. What are two necessary conditions for the rise of an ideal global market?

Question 8 8. Which is the best explanation of the global marketplace?

Question 9 9. What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?

Question 10 10. What risks does a joint venture between a domestic and foreign company come with?

Page 3

Question 11 11. Which of the following is an example of global marketing?

Question 12 12. Why are companies positioning themselves towards international growth and global marketing?

Question 13 13. What invention in history assisted with global competition the most?

Question 14 14. What is global competition?

Question 15 15. E-commerce is _____.

Page 4

Question 16 16. A diaper company developed a diaper product for some overseas markets that contained smaller amounts of diapers, a smaller price and the ability to be stocked in stores with smaller shelf space. Which of these concepts does this best illustrate?

Question 17 17. When marketers decide to enter an international market, the first thing that they should do is:

Question 18 18. Thomson International sells their computers for $150, despite the fact that they require $140 in order to cover the costs of production. The usual price of a computer on the home market is $300. Why do you think they have chosen to do so?

Question 19 19. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

Question 20 20. What three areas of economics are marketers most concerned with in selecting a market?

Page 5

Question 21 21. Identify the entity that has NOT significantly benefited by GATT:

Question 22 22. A small country feels that its rights in international trade are being broken by a larger and more influential country. Which international organization can help mediate the dispute?

Question 23 23. Which one of the following is not an advantage of global trade?

Question 24 24. Which one is not a characteristic of transnational corporations?

Question 25 25. What is the basic concept of transnational strategy?

Page 6

Question 26 26. Which of the following BEST reflects an example of the international market?

Question 27 27. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

Question 28 28. Which of the following is an example of domestic marketing?

Question 29 29. What is a challenge companies face with competing globally?

Question 30 30. Which company may not be profitable on an international, sustained basis?

Global Business Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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