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Global Marketing and R&D Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What ways make it possible for global Internet marketing to occur easily?

Question 2 2. Which of the following is not part of the definition of standard globalization:

Question 3 3. A diaper company developed a diaper product for some overseas markets that contained smaller amounts of diapers, a smaller price and the ability to be stocked in stores with smaller shelf space. Which of these concepts does this best illustrate?

Question 4 4. What are the four key areas to consider for global marketing?

Question 5 5. What three areas of economics are marketers most concerned with in selecting a market?

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Question 6 6. Why do organizations need to be aware of what is occurring in the global economic environment?

Question 7 7. Which of the following is an example of global marketing?

Question 8 8. Why are companies positioning themselves towards international growth and global marketing?

Question 9 9. Why are international trade agreements relevant for the global economy?

Question 10 10. What is a major fear caused by global marketing?

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Question 11 11. When marketers decide to enter an international market, the first thing that they should do is:

Question 12 12. What does GDP stand for?

Question 13 13. Which of the following is an example of global marketing standardization?

Question 14 14. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

Question 15 15. Which of the following is NOT a factor that can affect the international economic environment?

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Question 16 16. In order to utilize standard globalization, a brand needs to be:

Question 17 17. Which is a pro of global standardization:

Question 18 18. Which is NOT an example of product adaptation?

Question 19 19. Which one is not a reason why Coca-Cola can use global standardization:

Question 20 20. What are quantities set of how much of a specific product is allowed into a country during a time period?

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Question 21 21. What do the following terms represent: peak, contraction, recession/trough, and expansion/recovery?

Question 22 22. Which one is a con of global standardization:

Question 23 23. You are working for a manufacturing company in Chicago. Your boss has not improved his product for many years, has not changed the marketing strategy, but he owns several companies and yours is not a priority. You are not satisfied because the company is operating at a loss and you may lose your job. Which of the following is likely true for your company?

Question 24 24. Which of the following is an example of domestic marketing?

Question 25 25. Which company may not be profitable on an international, sustained basis?

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Question 26 26. E-commerce is _____.

Question 27 27. What is the macroeconomic environment?

Question 28 28. Thomson International sells their computers for $150, despite the fact that they require $140 in order to cover the costs of production. The usual price of a computer on the home market is $300. Why do you think they have chosen to do so?

Question 29 29. Which of the following is a problem with Internet marketing/e-commerce?

Question 30 30. This McDonald's menu from India is an example of which of the following?

Global Marketing and R&D Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 120: International Business  /  Business Courses
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