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Global Marketing Basics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following refers to something that your company does better than the competition?

Question 2 2. What are the four Ps of marketing?

Question 3 3. What three areas of economics are marketers most concerned with in selecting a market?

Question 4 4. What does GDP stand for?

Question 5 5. What are the four key areas to consider for global marketing?

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Question 6 6. What are quantities set of how much of a specific product is allowed into a country during a time period?

Question 7 7. What is the term used to refer to the way that business owners advertise and sell their products and services in other countries?

Question 8 8. _____ refers to the systems of roads, bridges, electrical connections, water supplies, and communication networks that allow people to travel and communicate within a particular area.

Question 9 9. Why is it important for global marketing to take culture into account?

Question 10 10. What is a speculated reason among business experts for why Walmart stores were closed in Germany?

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Question 11 11. What is environmental scanning?

Question 12 12. Jamerson Marketing is the only company in the world that uses an example of both qualitative and quantitative analysis in order to create efficient marketing strategies. Due to this, they are the leading company in the field of marketing. Their competition work by using either qualitative or quantitive analysis. Why is this an example of a USP?

Question 13 13. What question should a business mission statement answer?

Question 14 14. Which of the following would NOT be an external threat to a marketing manager?

Question 15 15. Which is NOT an example of product adaptation?

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Question 16 16. Which of the following is an example of global marketing standardization?

Question 17 17. This McDonald's menu from India is an example of which of the following?

Question 18 18. Thomson International sells their computers for $150, despite the fact that they require $140 in order to cover the costs of production. The usual price of a computer on the home market is $300. Why do you think they have chosen to do so?

Question 19 19. What is global marketing?

Question 20 20. Why is localization used in global marketing?

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Question 21 21. Why is strategic pricing important for global marketing?

Question 22 22. What is market segmentation?

Question 23 23. You are working for a manufacturing company in Chicago. Your boss has not improved his product for many years, has not changed the marketing strategy, but he owns several companies and yours is not a priority. You are not satisfied because the company is operating at a loss and you may lose your job. Which of the following is likely true for your company?

Question 24 24. Which of the following is an example of global marketing?

Question 25 25. Why are companies positioning themselves towards international growth and global marketing?

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Question 26 26. What is a major fear caused by global marketing?

Question 27 27. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

Question 28 28. Which of the following is NOT a reason why language is important to consider when creating a global marketing campaign?

Question 29 29. Tom works for a large marketing firm and wants to form a new strategy about how his firm should operate. Before forming it he wants to think about how he could maximise the capacity of his firm in comparison to the economic environment. How should he proceed in doing that?

Question 30 30. When marketers decide to enter an international market, the first thing that they should do is:

Global Marketing Basics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 308: Globalization & International Management  /  Business Courses
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