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Global Marketing Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. A diaper company developed a diaper product for some overseas markets that contained smaller amounts of diapers, a smaller price and the ability to be stocked in stores with smaller shelf space. Which of these concepts does this best illustrate?

Question 2 2. Thomson International sells their computers for $150, despite the fact that they require $140 in order to cover the costs of production. The usual price of a computer on the home market is $300. Why do you think they have chosen to do so?

Question 3 3. Why are companies positioning themselves towards international growth and global marketing?

Question 4 4. When marketers decide to enter an international market, the first thing that they should do is:

Question 5 5. You are working for a manufacturing company in Chicago. Your boss has not improved his product for many years, has not changed the marketing strategy, but he owns several companies and yours is not a priority. You are not satisfied because the company is operating at a loss and you may lose your job. Which of the following is likely true for your company?

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Question 6 6. Which of the following is an example of domestic marketing?

Question 7 7. What three areas of economics are marketers most concerned with in selecting a market?

Question 8 8. What does GDP stand for?

Question 9 9. Which of the following is an example of global marketing?

Question 10 10. What ways make it possible for global Internet marketing to occur easily?

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Question 11 11. Which is NOT an example of product adaptation?

Question 12 12. Tanner's International wants to start exporting to a foreign market. Due to the fact that your boss is traditional, he prefers the traditional exporting technique. Which of the following would be the best argument you could use to advise a different technique?

Question 13 13. Which of the following is an example of global marketing standardization?

Question 14 14. What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?

Question 15 15. What is a major fear caused by global marketing?

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Question 16 16. What are quantities set of how much of a specific product is allowed into a country during a time period?

Question 17 17. Which company may not be profitable on an international, sustained basis?

Question 18 18. What are the four key areas to consider for global marketing?

Question 19 19. Your company has to pay a fee for the domestic company due to the fact that they supply you with certain specific products and that you are using their recipe. Which of the choices describes this fee?

Question 20 20. A company believes the best approach to introduce their product to a foreign market would be a high-risk approach where they would become active owners and build new factories there. What is an advantage commonly associated with such an approach?

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Question 21 21. E-commerce is _____.

Question 22 22. If a potential international country market does not have paved roads for transportation, a marketer would consider this an issue with which of the following?

Question 23 23. Which of the following is a problem with Internet marketing/e-commerce?

Question 24 24. What risks does a joint venture between a domestic and foreign company come with?

Question 25 25. This McDonald's menu from India is an example of which of the following?

Global Marketing Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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