What term best describes the definition: A mapping process that helps to create a diagram of characteristics of a service?
When constructing a CTQ tree, which of the following might be considered a measurable standard?
What steps are taken when developing CTQ trees?
When collaborating with others to develop a CTQ tree, it is necessary to involve which one of the following?
Which of these products matches the market that needs to figure out how to potty train their kids?
What is a market?
Customers are satisfied when _____________.
What is the first step to finding your market?
What is the first step to know your customers' needs?
What do you need to know about your customer before you finalize the purchase?
What is one thing the customer needs to know about the product?
What should a product's importance reflect?
What state of the needs assessment process involves the discovery of needs and gaps?
Which one of the following steps is often ignored in the needs assessment process?
What step is after data gathering and analysis in a needs assessment?
What's the best explanation of a needs assessment?
Which of the following is NOT an effect of predicting customer needs?
What BEST describes predicting customer needs?
For the purposes of predicting customer needs, how are current customers and non-consumers related?
Who are non-consumers?
How long are products used when customers purchase complex products?
What is an example of the product classification for home buying?
What term best describes a way to organize products into categories?
What are examples of how companies provide after-sales services to customers?
What are the three characteristics of the means-end approach?
In means-end analysis, which of the following is considered under features?
In means-end analysis, what do benefits and consequences consider?
When is a company most successful using the means-end approach to market a product?
What is the purpose of using a CTQ tree?
Which of these is a customer need that can be met by purchasing a dog chew toy?
Identifying Customer Needs Chapter Exam Instructions
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