Copyright
Business 328: Retail Innovation  /  Business Courses

Test Prep Plan - Take a practice test

Take this practice test to check your existing knowledge of the course material. We'll review your answers and create a Test Prep Plan for you based on your results.
How Test Prep Plans work
1
Answer 50 questions
Test your existing knowledge.
2
View your test results
Based on your results, we'll create a customized Test Prep Plan just for you!
3
Study smarter
Study more effectively: skip concepts you already know and focus on what you still need to learn.

Identifying Long-Term Trends in Retail Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following might be considered a disruptor and/or accelerator impacting retail trends?

Question 2 2. What do disruptors and accelerators create that signifies a change in the direction of a retail business or industry?

Question 3 3. Demographic changes can impact retail trends in all of the following areas EXCEPT which?

Question 4 4. All of the following are factors that might change customer behaviors in retail EXCEPT which?

Question 5 5. How are the components of customer needs, demographics, behavior changes and disruptors and accelerators related in regard to shifting retail trends?

Page 2

Question 6 6. How has Lowe's embraced innovation as a potential accelerator in its business?

Question 7 7. Technology has been a disrupter/accelerator in the retail industry in all of the following ways EXCEPT which?

Question 8 8. Geopolitical issues as disruptors in retail could cause which of the following?

Question 9 9. Disruptors and accelerators create a/an _____ in retail, signifying a change in the way businesses operate.

Question 10 10. How can economic bubbles have a disrupting effect on retail businesses?

Page 3

Question 11 11. How is Target handling the consumer behavior of market polarization?

Question 12 12. How can retailers help time-compressed consumers?

Question 13 13. How has CVS adapted its stores to encompass consumers focused on personal wellness?

Question 14 14. Today's consumers have shifted preferences away from buying products and toward _____.

Question 15 15. Giving consumers access to a mobile application with ratings, reviews and product locations is giving them more _____.

Page 4

Question 16 16. How can retailers use concepts like the 'Lipstick Index' to their advantage?

Question 17 17. How is income polarization affecting retail spending?

Question 18 18. What should retailers do to adjust for more women in the workforce?

Question 19 19. How will the changing ethnic makeup of the United States affect retailers?

Question 20 20. What is a retail lesson that can be learned from Japan in meeting the needs of an aging population?

Page 5

Question 21 21. What happened to retailers when more and more shoppers began shopping online instead of in retail stores?

Question 22 22. Amazon Go provides what to customers?

Question 23 23. Which of the following has a big impact on retail stores?

Question 24 24. Why is a personal touch a recent retail trend?

Question 25 25. What kind of technology is used to show customers products they have shown interest in?

Page 6

Question 26 26. What is it called when every individual in society decides to adopt an innovation by themselves?

Question 27 27. In what stage of adopters do we find those who do not adopt an innovation until everyone else has already adopted it?

Question 28 28. What is explained by the diffusion of innovation theory?

Question 29 29. Diffusion of innovation is a five-step process that occurs on both the personal and social scale. What is step number one?

Question 30 30. What are adopters?

Identifying Long-Term Trends in Retail Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Support