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Impact of Digital Communication Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is the difference between a vlog and a blog?

Question 2 2. _____ allows business to be handled via cell phones.

Question 3 3. Which of the following is NOT an advantage of e-commerce?

Question 4 4. What is one concern some researchers have about the influence of information technology on our culture?

Question 5 5. How does the Arab Spring demonstrate the impacts of information technology?

Page 2

Question 6 6. Besides information technology, what major area has seen rapid technological growth?

Question 7 7. How have the information age and digital technologies contributed to information overload?

Question 8 8. To help stop information overload, don't attempt to _____.

Question 9 9. What happens when we are confronted with information overload?

Question 10 10.

Which of the following companies have been best positioned to take advantage of increased digitization?

I. AT&T

II. Netflix

III. Comcast

Page 3

Question 11 11. On a country-wide level, increases in digital communication are most likely to lead to which of the following?

Question 12 12.

Which of the following is an example of a digital communication technology?

I. Internet

II. Smartphone

III. Book

Question 13 13. What type of technology is used internally for the company to communicate, promote and share industry/product news?

Question 14 14. What is the best reason to send emails in a business environment?

Question 15 15. What is the best way for companies to ensure that communication technology is used wisely?

Page 4

Question 16 16. Why is it important for companies to be active participants in electronic communities?

Question 17 17. What can be damaging to businesses about word-of-mouth marketing websites, such as Yelp?

Question 18 18. A research technique that is used to determine how consumers feel about a company's product or brand is _____.

Question 19 19. What has research shown about the influence of Facebook on political engagement?

Question 20 20. What is a key challenge with digital communications?

Page 5

Question 21 21. What is a major benefit of YouTube's video format, politically speaking?

Question 22 22. What forms can communication take in digital technologies?

Question 23 23. What is a major challenge of communicating using digital technologies?

Question 24 24. What is one temptation in using the same digital communications platforms globally?

Question 25 25. What is the world-wide network of interconnected computers that allows individuals to share information between users and organization?

Page 6

Question 26 26. What is a technology revolution?

Question 27 27. What is meant by the phrase ''information overload?''

Question 28 28.

As a result of increased digitization, Latin America experienced _____.

I. an increase in jobs

II. an increase in revenues

III. a decrease in crime

Question 29 29. Texting is best used for ...

Question 30 30. Tyrone wants to try out a new restaurant with his girlfriend. He makes a 4:00 PM reservation for a pricey multi-course Christmas dinner for two. Though when they arrive on Christmas day, excited about their gourmet feast, they find that the fancy dinner does not begin until 8:00 PM. Tyrone is furious, but since they have nowhere else to go, they stay and order off of the regular menu. Upon returning home, Tyrone checks the advertisement for the Christmas dinner on the restaurant's Facebook page and sees no mention of a 8:00 PM starting time. He submits a very negative review of the restaurant. How should the manager handle this situation?

Impact of Digital Communication Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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