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Impact of Digital Communication Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is a major challenge of communicating using digital technologies?

Question 2 2. How are Transcultural and Intercultural communications different?

Question 3 3. What is meant by the digital divide?

Question 4 4. What can be damaging to businesses about word-of-mouth marketing websites, such as Yelp?

Question 5 5. A research technique that is used to determine how consumers feel about a company's product or brand is _____.

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Question 6 6. Tyrone wants to try out a new restaurant with his girlfriend. He makes a 4:00 PM reservation for a pricey multi-course Christmas dinner for two. Though when they arrive on Christmas day, excited about their gourmet feast, they find that the fancy dinner does not begin until 8:00 PM. Tyrone is furious, but since they have nowhere else to go, they stay and order off of the regular menu. Upon returning home, Tyrone checks the advertisement for the Christmas dinner on the restaurant's Facebook page and sees no mention of a 8:00 PM starting time. He submits a very negative review of the restaurant. How should the manager handle this situation?

Question 7 7. What has research shown about the influence of Facebook on political engagement?

Question 8 8. What is a key challenge with digital communications?

Question 9 9. What is a major benefit of YouTube's video format, politically speaking?

Question 10 10. Which of the following is NOT an advantage of e-commerce?

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Question 11 11. _____ is a collection of different ways of using technology that allows people to connect, explore interests, and share activities.

Question 12 12. What is the world-wide network of interconnected computers that allows individuals to share information between users and organization?

Question 13 13. What is one concern some researchers have about the influence of information technology on our culture?

Question 14 14. Why is this era considered to be the information age?

Question 15 15. Besides information technology, what major area has seen rapid technological growth?

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Question 16 16.

Which of the following companies have been best positioned to take advantage of increased digitization?

I. AT&T

II. Netflix

III. Comcast

Question 17 17. On a country-wide level, increases in digital communication are most likely to lead to which of the following?

Question 18 18.

Which of the following is an example of a digital communication technology?

I. Internet

II. Smartphone

III. Book

Question 19 19. How have the information age and digital technologies contributed to information overload?

Question 20 20. To help stop information overload, don't attempt to _____.

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Question 21 21. How can an organization system help with information overload?

Question 22 22. What is the best reason to send emails in a business environment?

Question 23 23. What is the best way for companies to ensure that communication technology is used wisely?

Question 24 24. Texting is best used for ...

Question 25 25. What is one temptation in using the same digital communications platforms globally?

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Question 26 26. Why is it important for companies to be active participants in electronic communities?

Question 27 27. What is a key advantage of social media for political discussions?

Question 28 28. What is the difference between a vlog and a blog?

Question 29 29. How does the Arab Spring demonstrate the impacts of information technology?

Question 30 30. In Ecuador, the increase in digital communication technologies was linked to _____.

Impact of Digital Communication Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Communications 106: Communication in the Digital Age  /  Business Courses
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