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Impact of Social Media Activity Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. _____, like a hack, can negatively impact a company as a result of an executive's social media use.

Question 2 2. A company's or brand's _____ may be increased thanks to a social CEO, thereby leading to more customers, investors, and partners that help it succeed.

Question 3 3. A social executive might utter the wrong phrase on social media, impacting a company's bottom line as a result of _____.

Question 4 4. Which of the following is a known positive impact of an executive's use of social media?

Question 5 5.

Which of the following is a possible impact as a result of the recruitment of top employees into a firm?

I. Increased innovation

II. Improved business results

III. A better competitive edge

Page 2

Question 6 6. A breach of _____, or divulging sensitive information, could be grounds for a lawsuit or termination if it conflicts with outstanding policies.

Question 7 7. Inappropriate social media use can lead to all of the following consequences EXCEPT which?

Question 8 8. Potential or current employers may take issue with social media posts in all of the following areas EXCEPT which?

Question 9 9. A teacher was let go from her job for which of the following social media issues?

Question 10 10. Staying up-to-date on your employer's social media policies can protect you from _____.

Page 3

Question 11 11. What reason did David Thodey give for his advocacy of enterprise social networking?

Question 12 12. Instead of sending an email about her vision as a leader, Ginni Rometty sent _____.

Question 13 13. IBM's CEO equated enterprise social networking not to a water cooler, but a _____.

Question 14 14. Enterprise social networking is a valuable company tool for all of these things EXCEPT which?

Question 15 15. How did David Thodey demonstrate his belief in the power of Yammer for his company?

Page 4

Question 16 16. Which of the following is NOT a benefit of executives engaging on social media?

Question 17 17.

Which of the following, is a benefit, of having an executive engage with customers on social media?

I. They can spot trends early

II. They can spot problems early

III. They help make a company more accessible

Question 18 18. Executives can become thought leaders by engaging in social media. Who or what are thought leaders?

Question 19 19.

Why would an executive post pictures of himself on social media?

I. To humanize the company

II. To bridge an intimidating power-gap

III. To make himself more accessible to employees

Question 20 20. Choose the BEST answer. An executive who wants to engage on social media with videos only may want to use _____.

Impact of Social Media Activity Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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