Influencing Consumer Behavior Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is this an example of?

Question 2 2. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is the distractor in this situation?

Question 3 3. What is a good nudge?

Question 4 4. If there are three products, and the prices are $100, $140, and $200, and a buyer purchases the one for $140, what was the likely effect that caused this purchase?

Question 5 5. A buyer goes out to purchase a car. Two are grey colored sedans with chrome rims, and the third is a red sedan with black rims. The buyer purchases the red vehicle. Which effect caused this choice?

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Question 6 6. Which context effect is different depending on the buyer's personal taste?

Question 7 7. Which of the following is a characteristic of good nudging?

Question 8 8. Which of the following is NOT one of the principles of nudging?

Question 9 9. Jim owns a store that sells all types of goods. He has a display out front for the newest type of cigarettes. The display shows a man and a woman laughing at an amusement park while smoking a cigarette. What type of marketing strategy is this?

Question 10 10. This type of learning theory involves the use of introducing a stimuli that consumers will learn to associate with your brand or product.

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Question 11 11. This type of learning theory involves a consumer's own acquiring of knowledge and problem-solving.

Question 12 12. What are the phases of memory theory?

Question 13 13. Tim goes to the store to buy bread and cereal. However, he also ends up also buying things he didn't plan to get, such as paper cups and plates. What is this known as?

Question 14 14. Marketers seek to change consumers' habits by getting them to replace old habits with new ones and keeping them from focusing on negative goals. What is this strategy called?

Question 15 15. What is consumer behavior?

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Question 16 16. The tendency to do something simply because others are doing it, even if it overrides our own beliefs, is known as?

Question 17 17. Decisions can be made quickly, almost automatically or in a more deliberative fashion - what is the name of this decision making theory?

Question 18 18. _____ says that we can be influenced to do something via suggestions or positive reinforcement.

Question 19 19. Being open to new things and not always following tradition is known as what?

Question 20 20. Who gets to make the decision in the end with libertarian paternalism?

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Question 21 21. When the government nudges us to make a choice that they feel is best for us, it is called what?

Question 22 22. FITD and DITF are similar in which way?

Question 23 23. If you want to use the 'Foot-In-The-Door' tactic to get your customers, you might choose this sequence:

Question 24 24. Overall, FITD and DITF are _____.

Question 25 25. What is nudge theory?

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Question 26 26. What are the context effects considered to be?

Question 27 27. Which word best describes nudging in general?

Question 28 28. A reward or a negative consequence is the foundation of which type of learning theory?

Question 29 29. Which of the following is NOT a method for changing consumer behavior?

Question 30 30. _____ is providing a motivating item to encourage a desired behavior.

Influencing Consumer Behavior Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Marketing 302: Consumer Behavior  /  Business Courses
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