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Influencing Consumer Behavior Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is consumer behavior?

Question 2 2. Which of the following is a way that marketers can help sustain changed consumer behavior?

Question 3 3. Tim goes to the store to buy bread and cereal. However, he also ends up also buying things he didn't plan to get, such as paper cups and plates. What is this known as?

Question 4 4. What is nudge theory?

Question 5 5. What is a good nudge?

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Question 6 6. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is this an example of?

Question 7 7. _____ is providing a motivating item to encourage a desired behavior.

Question 8 8. Decisions can be made quickly, almost automatically or in a more deliberative fashion - what is the name of this decision making theory?

Question 9 9. The tendency to do something simply because others are doing it, even if it overrides our own beliefs, is known as?

Question 10 10. Which of the following is NOT one of the principles of nudging?

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Question 11 11. Which word best describes nudging in general?

Question 12 12. Which of the following is a characteristic of good nudging?

Question 13 13. What are the phases of memory theory?

Question 14 14. An advertiser that runs a series of the same ad multiple times in the course of evening television programming is playing to which theory?

Question 15 15. A reward or a negative consequence is the foundation of which type of learning theory?

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Question 16 16. A buyer goes out to purchase a car. Two are grey colored sedans with chrome rims, and the third is a red sedan with black rims. The buyer purchases the red vehicle. Which effect caused this choice?

Question 17 17. What are the context effects considered to be?

Question 18 18. If there are three products, and the prices are $100, $140, and $200, and a buyer purchases the one for $140, what was the likely effect that caused this purchase?

Question 19 19. The 'Door-In-The-Face' technique works by asking for this first:

Question 20 20. Overall, FITD and DITF are _____.

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Question 21 21. FITD and DITF are similar in which way?

Question 22 22. When the government or other institution tries to nudge us to make what they feel is the best choice for us while ultimately giving us the choice, it is termed _____?

Question 23 23. Who gets to make the decision in the end with libertarian paternalism?

Question 24 24. When the government nudges us to make a choice that they feel is best for us, it is called what?

Question 25 25. Marketers seek to change consumers' habits by getting them to replace old habits with new ones and keeping them from focusing on negative goals. What is this strategy called?

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Question 26 26. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is the distractor in this situation?

Question 27 27. _____ says that we can be influenced to do something via suggestions or positive reinforcement.

Question 28 28. According to the lesson, what is a nudge?

Question 29 29. This type of learning theory involves a consumer's own acquiring of knowledge and problem-solving.

Question 30 30. What are the three effects in the Context Effect theory?

Influencing Consumer Behavior Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Marketing 302: Consumer Behavior  /  Business Courses
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