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Influencing Consumer Behavior Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. _____ says that we can be influenced to do something via suggestions or positive reinforcement.

Question 2 2. _____ is providing a motivating item to encourage a desired behavior.

Question 3 3. _____ are quick simple rules we use for routine decision making.

Question 4 4. Marketers seek to change consumers' habits by getting them to replace old habits with new ones and keeping them from focusing on negative goals. What is this strategy called?

Question 5 5. Which of the following is NOT a method for changing consumer behavior?

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Question 6 6. What is consumer behavior?

Question 7 7. A buyer goes out to purchase a car. Two are grey colored sedans with chrome rims, and the third is a red sedan with black rims. The buyer purchases the red vehicle. Which effect caused this choice?

Question 8 8. What are the context effects considered to be?

Question 9 9. Which context effect is different depending on the buyer's personal taste?

Question 10 10. What is a good nudge?

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Question 11 11. Which of the following is true about positive influences on consumer behavior?

Question 12 12. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is the distractor in this situation?

Question 13 13. Who gets to make the decision in the end with libertarian paternalism?

Question 14 14. Being open to new things and not always following tradition is known as what?

Question 15 15. Which one is NOT an example of libertarian paternalism?

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Question 16 16. The 'Door-In-The-Face' technique works by asking for this first:

Question 17 17. Compliance techniques are used to influence _____.

Question 18 18. Overall, FITD and DITF are _____.

Question 19 19. According to the lesson, what is a nudge?

Question 20 20. Jim owns a store that sells all types of goods. He has a display out front for the newest type of cigarettes. The display shows a man and a woman laughing at an amusement park while smoking a cigarette. What type of marketing strategy is this?

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Question 21 21. Which of the following is a characteristic of good nudging?

Question 22 22. What are the phases of memory theory?

Question 23 23. A reward or a negative consequence is the foundation of which type of learning theory?

Question 24 24. This type of learning theory involves the use of introducing a stimuli that consumers will learn to associate with your brand or product.

Question 25 25. Decisions can be made quickly, almost automatically or in a more deliberative fashion - what is the name of this decision making theory?

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Question 26 26. Which of the following is a way that marketers can help sustain changed consumer behavior?

Question 27 27. What are the three effects in the Context Effect theory?

Question 28 28. What is nudge theory?

Question 29 29. When the government nudges us to make a choice that they feel is best for us, it is called what?

Question 30 30. FITD and DITF are similar in which way?

Influencing Consumer Behavior Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Marketing 302: Consumer Behavior  /  Business Courses
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