Influencing Consumer Behavior Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is a way that marketers can help sustain changed consumer behavior?

Question 2 2. Tim goes to the store to buy bread and cereal. However, he also ends up also buying things he didn't plan to get, such as paper cups and plates. What is this known as?

Question 3 3. What is consumer behavior?

Question 4 4. _____ says that we can be influenced to do something via suggestions or positive reinforcement.

Question 5 5. _____ is providing a motivating item to encourage a desired behavior.

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Question 6 6. _____ are quick simple rules we use for routine decision making.

Question 7 7. A reward or a negative consequence is the foundation of which type of learning theory?

Question 8 8. This type of learning theory involves the use of introducing a stimuli that consumers will learn to associate with your brand or product.

Question 9 9. What are the phases of memory theory?

Question 10 10. Jim owns a store that sells all types of goods. He has a display out front for the newest type of cigarettes. The display shows a man and a woman laughing at an amusement park while smoking a cigarette. What type of marketing strategy is this?

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Question 11 11. Which of the following is a characteristic of good nudging?

Question 12 12. According to the lesson, what is a nudge?

Question 13 13. Being open to new things and not always following tradition is known as what?

Question 14 14. When the government nudges us to make a choice that they feel is best for us, it is called what?

Question 15 15. When the government or other institution tries to nudge us to make what they feel is the best choice for us while ultimately giving us the choice, it is termed _____?

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Question 16 16. Overall, FITD and DITF are _____.

Question 17 17. FITD and DITF are similar in which way?

Question 18 18. If you want to use the 'Foot-In-The-Door' tactic to get your customers, you might choose this sequence:

Question 19 19. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is the distractor in this situation?

Question 20 20. Which of the following is true about positive influences on consumer behavior?

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Question 21 21. Joseph is watching television and sees an ad for a bedroom set. Although he is not in need of a bedroom set and is low on cash, he decides to purchase it because it comes with a free dining room set as well. What is this an example of?

Question 22 22. What are the context effects considered to be?

Question 23 23. Which context effect is different depending on the buyer's personal taste?

Question 24 24. A buyer goes out to purchase a car. Two are grey colored sedans with chrome rims, and the third is a red sedan with black rims. The buyer purchases the red vehicle. Which effect caused this choice?

Question 25 25. Which of the following is NOT a method for changing consumer behavior?

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Question 26 26. Decisions can be made quickly, almost automatically or in a more deliberative fashion - what is the name of this decision making theory?

Question 27 27. This type of learning theory involves a consumer's own acquiring of knowledge and problem-solving.

Question 28 28. Which of the following is NOT one of the principles of nudging?

Question 29 29. Which one is NOT an example of libertarian paternalism?

Question 30 30. Compliance techniques are used to influence _____.

Influencing Consumer Behavior Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Marketing 302: Consumer Behavior  /  Business Courses
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