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International Market Entry Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What type of problematic competition may penetration pricing cause?

Question 2 2. Which of the following is the best explanation of market penetration?

Question 3 3. What are two market conditions that make penetration pricing difficult to employ?

Question 4 4. If your company produces a gourmet, organically produced ice cream, why might it not want to utilize an aggressive pricing strategy to penetrate the market?

Question 5 5. How does market penetration pricing help with efficiency?

Page 2

Question 6 6. Why must marketers of new products be aware of the consumer adoption process?

Question 7 7. Which stage of the consumer adoption process involves the consumer seeking information about the product?

Question 8 8. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

Question 9 9. How might a marketer for snack products move consumers from the evaluation stage to the trial stage?

Question 10 10. Which of the following is true regarding the trial stage of the consumer adoption process?

Page 3

Question 11 11. When Cadillac developed a marketing strategy to change the image of their cars from luxurious but stodgy to cool and high tech, which of these is the term for what they did to their product?

Question 12 12. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

Question 13 13. What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?

Question 14 14. Stuffed Snackfood Co. has changed the packaging and removed the salt from its corn chip offering. This is considered a(n) _____.

Question 15 15. The Doritos Loco Taco is an example of what type of new product category?

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Question 16 16. Assess the best time to stop the new product development process and abandon the development of a potential new product.

Question 17 17. Determine the stage of the new product development process where a new product shows potential and new products are shown to prospective customers to gain feedback?

Question 18 18. Which statements are true regarding the new product development process?

Question 19 19. The development of all new consumer products starts with _____.

Question 20 20. In which of the following stages of the new product development process are new products test-marketed in small areas?

International Market Entry Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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