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International Product, Pricing & Marketing Strategy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Nike has succeeded with the global marketing of NikeID because:

Question 2 2. Nike's global strategy also pertains to their digital marketing efforts, including which of the following?

Question 3 3. Marketing products or services with a focus on the customs and norms of a different culture is known as what?

Question 4 4. Imagine your firm produces pencils. Which of the following is NOT an example of an indirect cost?

Question 5 5. How can environmental factors affect your pricing strategy?

Page 2

Question 6 6. If your target market is experiencing an economic boom, how could this impact your pricing strategy?

Question 7 7. In the 1950s, _____ led the global R&D movement by setting up a research center in Europe.

Question 8 8. Which of the following is NOT an advantage of Global R&D?

Question 9 9. Which of the following need to be considered when developing a global R&D strategy?

Question 10 10. What do product attributes have to do with consumer decision making?

Page 3

Question 11 11. How can a business best utilize the concept of a product attribute's role in consumer decision making?

Question 12 12. Which one of the following is an example of an intangible attribute?

Question 13 13. How can you overcome noise levels in your international marketing?

Question 14 14. You are marketing to potential customers in China. Who among the following people is your ideal candidate to represent your product in an ad for that country?

Question 15 15. Andy is going to the library to check out books about the foreign country he is about to visit for work. Andy is in charge of creating an ad in that country that will get more business for the company. Which of the following barriers is he working on overcoming right now?

Page 4

Question 16 16. When marketers decide to enter an international market, the first thing that they should do is:

Question 17 17. Which is NOT an example of product adaptation?

Question 18 18. Which of the following is an example of global marketing standardization?

Question 19 19. Which of these is an example of push promotion?

Question 20 20. Which of these is an example of pull advertising?

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Question 21 21. Which of these is most likely to use pull promotion?

Question 22 22. Key local knowledge for global segmentation can be gathered using Internet search tools, such as Google.

Question 23 23. Behavioral market research is important to reveal:

Question 24 24. Why is economic development of a country an important consideration in global market segmentation?

Question 25 25. Which one is a con of global standardization:

Page 6

Question 26 26. Which of the following is not part of the definition of standard globalization:

Question 27 27. In order to utilize standard globalization, a brand needs to be:

Question 28 28. Using phrasing in advertisements such as 'Your only limit is you,' invokes what type of advertising?

Question 29 29. If your firm adopted a psychological pricing strategy, which of the following prices might they use?

Question 30 30. Which of the following is an advantage of the technological revolution related to Global R&D?

International Product, Pricing & Marketing Strategy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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