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Internet Advertising Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is the disadvantage to users when cookies are part of a digital marketing plan?

Question 2 2. Where would a third party cookie come from?

Question 3 3. Which is NOT a free service for internet marketing?

Question 4 4. What is the main purpose of web analytics?

Question 5 5. Which is NOT an avenue used for internet marketing?

Page 2

Question 6 6. Why is brand loyalty important to businesses?

Question 7 7. Which of these is NOT a way that templates and email blast services help in the email marketing process?

Question 8 8. What is an email blast?

Question 9 9. Attaching a ____ to your company's brand gives people something to remember when purchasing a good or service.

Question 10 10. Setting up a ____ looking ____ account is vital to your branding strategy.

Page 3

Question 11 11. You have a business and you are setting up your internet marketing to benefit sales. What should you do once your website and social media channels are set up?

Question 12 12. If you do one thing in promoting your business in internet marketing, it's this:

Question 13 13. Why is it important for a company to utilize social media?

Question 14 14. Which is NOT an example of a search engine optimization (SEO) platform?

Question 15 15. What is the BEST way to motivate an employee?

Page 4

Question 16 16. The MOA model is a model for:

Question 17 17. Why is a strong social media presence a key characteristic of digital marketing?

Question 18 18. How does digital marketing differ from other forms of marketing?

Question 19 19. What is the significance of Facebook having 850 million users, Twitter having 100 million users, and LinkedIn having 175 million users?

Question 20 20. Facebook does NOT enable businesses to _____.

Page 5

Question 21 21. What is a benefit of using email for marketing?

Question 22 22. What is email advertising?

Question 23 23. Which of the following is a method of online marketing that businesses can use to market to individuals?

Question 24 24. What is the major difference between B2C and B2B marketing?

Question 25 25. Tyler promotes his products on Facebook, Twitter, and his own blog. This is an example of which of the following?

Page 6

Question 26 26. How do you attract customers to a certain part of your website and increase sales?

Question 27 27. Internet marketing is a helpful tool for _____ businesses

Question 28 28. You shouldn't expect everybody on your list to open your email blast -- in fact, a decent open rate for email blasts is about _____.

Question 29 29. A ____ is a name, symbol, logo, mix of colors, tagline, or a combination of these that signifies a specific company, its products, and its services.

Question 30 30. Which is true about taking into consideration when setting a budget for internet marketing?

Internet Advertising Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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