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Intro to Green Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Companies that can back up their green claims avoid green marketing myopia by establishing _____ among its consumers.

Question 2 2. What change did Philips make in reintroducing their ''Earthlight''/''Marathon'' light bulb that prompted sales the second time around?

Question 3 3. SunChips' attempt at a compostable bag caused green marketing myopia because of what flaw?

Question 4 4. When does green marketing myopia occur?

Question 5 5. What is one way that brands can work to avoid green marketing myopia?

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Question 6 6. Reinventing products from plant-derived ingredients can boast all of these benefits EXCEPT which?

Question 7 7. This objective of green marketing is concerned with creating biodegradable product packaging and cutting down on water consumption?

Question 8 8. How can green marketing give a business an advantage over its competition?

Question 9 9. Consumers who purchase a product for its eco-friendly claims will often pay _____ for those benefits.

Question 10 10. How does green marketing give companies access to new markets?

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Question 11 11. What is the importance of education as a characteristic of green marketing?

Question 12 12. What is the point of green marketing?

Question 13 13. Helping consumers feel like they're making a difference by buying your product or service is part of which characteristic of green marketing?

Question 14 14. A company that says its product is eco-friendly when it really isn't could be accused of _____.

Question 15 15. How did Tide incorporate green marketing in one of its products?

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Question 16 16. How can pricing be adversely affected by green marketing?

Question 17 17. All of these are goals of green marketing EXCEPT which?

Question 18 18. What is meant by the term 'greenwashing'?

Question 19 19. How does green marketing encourage social responsibility?

Question 20 20. All of these are advantages of green marketing EXCEPT which?

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Question 21 21. Which of the following is the best explanation for businesses using green marketing?

Question 22 22. You are hired as a marketing manager for an oil company. They want to introduce a new green marketing campaign. Which of the examples would be the best option for the new campaign.

Question 23 23. When did green marketing first begin in the United States?

Question 24 24. Which of these options is the best example of greenwashing?

Question 25 25. Which of the following books brought attention to the use of pesticides such as DDT?

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Question 26 26. How did Timberland use green marketing to benefit Haitian wildlife?

Question 27 27. Coca-Cola has used green marketing to build a website surrounding its eco-friendly packaging, known as the _____.

Question 28 28. How does Ford's ''Living Roof'' contribute positively to the environment?

Question 29 29. GE's Ecomagination platform was designed to explain which of these business initiatives to consumers?

Question 30 30. What is the purpose of a company engaging in green marketing?

Intro to Green Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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