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Intro to Inbound Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. All of these are types of inbound marketing tools EXCEPT which?

Question 2 2. Inbound marketing is a strategy that focuses on _____.

Question 3 3. How does SEO play into inbound strategy?

Question 4 4. Once consumers have been attracted to a brand, the second step in the inbound process is to _____.

Question 5 5. How does delighting a customer play into inbound strategy?

Page 2

Question 6 6. Which of these is a method of inbound marketing?

Question 7 7. Inbound marketing is the strategy of _____.

Question 8 8. Which of these is NOT a way that inbound marketing catches the eye of the reader?

Question 9 9. Which of these is NOT a benefit of inbound marketing?

Question 10 10. _____ is the profit a company has after subtracting the cost of investment in that resource.

Page 3

Question 11 11. What is inbound marketing?

Question 12 12. In inbound marketing strategy, what step comes after attracting the right audience?

Question 13 13. All of these are examples of inbound marketing tools EXCEPT which?

Question 14 14. Once you have closed the deal and converted a lead into a sale in your inbound strategy, what do you do next?

Question 15 15. Inbound marketing relies on what principle which helps to guide the relationship between the brand and the consumer?

Page 4

Question 16 16. As a marketing strategy, what is inbound marketing all about?

Question 17 17. How did fashion brand Lilly Pulitzer use social media in its inbound marketing strategy?

Question 18 18. What target demographic did Lilly Pulitzer hope to reach with its inbound marketing strategy?

Question 19 19. How did inbound marketing work for the Lilly Pulitzer brand?

Question 20 20. Lilly Pulitzer's inbound marketing campaign generated all of these results EXCEPT which?

Intro to Inbound Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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