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Intro to Inbound Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Once you have closed the deal and converted a lead into a sale in your inbound strategy, what do you do next?

Question 2 2. What is inbound marketing?

Question 3 3. All of these are examples of inbound marketing tools EXCEPT which?

Question 4 4. In inbound marketing strategy, what step comes after attracting the right audience?

Question 5 5. Inbound marketing relies on what principle which helps to guide the relationship between the brand and the consumer?

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Question 6 6. How did inbound marketing work for the Lilly Pulitzer brand?

Question 7 7. What target demographic did Lilly Pulitzer hope to reach with its inbound marketing strategy?

Question 8 8. As a marketing strategy, what is inbound marketing all about?

Question 9 9. Lilly Pulitzer's inbound marketing campaign generated all of these results EXCEPT which?

Question 10 10. How did fashion brand Lilly Pulitzer use social media in its inbound marketing strategy?

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Question 11 11. All of these are types of inbound marketing tools EXCEPT which?

Question 12 12. How does SEO play into inbound strategy?

Question 13 13. How does delighting a customer play into inbound strategy?

Question 14 14. Inbound marketing is a strategy that focuses on _____.

Question 15 15. Once consumers have been attracted to a brand, the second step in the inbound process is to _____.

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Question 16 16. Which of these is NOT a benefit of inbound marketing?

Question 17 17. Which of these is NOT a way that inbound marketing catches the eye of the reader?

Question 18 18. Which of these is a method of inbound marketing?

Question 19 19. Inbound marketing is the strategy of _____.

Question 20 20. _____ is the profit a company has after subtracting the cost of investment in that resource.

Intro to Inbound Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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