Intro to Marketing Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of these is NOT a way an end user might use a company's product or service prior to launch?

Question 2 2. A _____ assesses how well a system is able to function when subjected to pressure.

Question 3 3. How did Spotify use social media for growth hacking?

Question 4 4. What is the goal of growth hacking in marketing?

Question 5 5. A/An _____ is a real-time database which uses set criteria to determine if an IP address is sending email which is considered to be spam.

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Question 6 6. Which of these is not a type of promotional incentive?

Question 7 7. What is the best use of a soft launch as a marketing strategy?

Question 8 8. What is the best candidate for a hard launch as a marketing strategy?

Question 9 9. How does e-commerce retailer Amazon use personalized marketing?

Question 10 10. What is meant by the concept of personalized marketing?

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Question 11 11. Which of the following questions is NOT a consideration when implementing a customerization strategy?

Question 12 12. What is the difference between customerization and customization?

Question 13 13. For businesses, the purchase of which type of item generates the most profits in the razor blade model?

Question 14 14. Why does the Razor Blade Model appeal to consumers?

Question 15 15. How did Dropbox engage in growth hacking in marketing?

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Question 16 16. How could guerrilla marketing be incorporated in a growth hacking strategy?

Question 17 17. Which of these is an example of a product or service where service inseparability would apply?

Question 18 18. Service inseparability is present with _____ products.

Question 19 19. All of these are examples of customer advocacy programs EXCEPT which?

Question 20 20. What is the primary step in securing customer advocacy?

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Question 21 21. Which marketing attack strategy focuses on a more stealthy approach to competing with the market leader?

Question 22 22. How does pure frontal attack differ from limited frontal attack?

Question 23 23. Which of these is a benefit of creating buzz among loyal customers?

Question 24 24. How did Airbnb use growth hacking to create more traffic for its listings?

Question 25 25. Which email types can you send without express permission?

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Question 26 26. Which of these is an advantage of going with a soft launch?

Question 27 27. Personalized marketing can deliver all of these benefits to a brand EXCEPT which?

Question 28 28. What is customerization?

Question 29 29. What is the basis of the Razor Blade business model?

Question 30 30. Growth hacking tends to focus in one or all of these types of channels EXCEPT which?

Intro to Marketing Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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