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Intro to Marketing Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which marketing attack strategy focuses on a more stealthy approach to competing with the market leader?

Question 2 2. In a flank attack strategy in marketing, competitors focus on a market leader's weaknesses. This could include all of the following EXCEPT which?

Question 3 3. What is customerization?

Question 4 4. What value does customerization bring to the company?

Question 5 5. Once data is collected by a brand, how can it be used to create personalized marketing campaigns?

Page 2

Question 6 6. What is meant by the concept of personalized marketing?

Question 7 7. Which of these is not a type of promotional incentive?

Question 8 8. A/An _____ is a real-time database which uses set criteria to determine if an IP address is sending email which is considered to be spam.

Question 9 9. Why does the Razor Blade Model appeal to consumers?

Question 10 10. The Razor Blade model means what for the profit margin of the business that implements it?

Page 3

Question 11 11. Service inseparability is present with _____ products.

Question 12 12. Which of these is a requirement of service inseparability?

Question 13 13. What types of businesses most frequently engage in growth hacking in marketing?

Question 14 14. How did Dropbox engage in growth hacking in marketing?

Question 15 15. Which of these is NOT a goal of a soft launch?

Page 4

Question 16 16. A _____ assesses how well a system is able to function when subjected to pressure.

Question 17 17. What is the best candidate for a hard launch as a marketing strategy?

Question 18 18. Can you do a soft launch and hard launch together?

Question 19 19. How did Spotify use social media for growth hacking?

Question 20 20. Ridesharing company Uber relies on this marketing tactic, which includes testimonials and referrals.

Page 5

Question 21 21. What is the reward of customer advocacy for a brand?

Question 22 22. How can a brand identify possible customer advocates?

Question 23 23. Mercedes-Benz was able to overtake Cadillac as the luxury automobile of the wealthy, both in terms of brand perception and sales. How?

Question 24 24. What is the difference between customerization and customization?

Question 25 25. Personalized marketing uses _____ to target relevant messages to individual consumers.

Page 6

Question 26 26. What is another term for opt-in email marketing?

Question 27 27. For businesses, the purchase of which type of item generates the most profits in the razor blade model?

Question 28 28. Service inseparability refers to which two components of an experience that cannot be separated?

Question 29 29. Growth hacking tends to focus in one or all of these types of channels EXCEPT which?

Question 30 30. Which of these is a benefit of creating buzz among loyal customers?

Intro to Marketing Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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