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KPIs in Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is NOT an example of a digital marketing metric?

Question 2 2. Which type of analytics can be used to adjust to trends in customer behavior?

Question 3 3. Gwen wants to determine the customer acquisition cost of a new marketing strategy. If her organization spent $2,500 and gained 5 new customers, what was the cost to acquire each new customer?

Question 4 4. What is customer acquisition?

Question 5 5. What is word-of-mouth advertising?

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Question 6 6. Which factor defines a target market?

Question 7 7. Which of the following can be optimized when utilizing conversion rate optimization?

Question 8 8. What is a landing page?

Question 9 9. Which is NOT an example a furniture store should use for keywords?

Question 10 10. What are marketing metrics?

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Question 11 11. What is a KPI?

Question 12 12. Which of the following is not a key marketing metric?

Question 13 13. Which is a way for companies to measure marketing plan success and failures?

Question 14 14. How can revenue be used to measure the success or failure of a marketing plan?

Question 15 15. What is an example of using customer response to measure a marketing plan?

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Question 16 16. What is the standard goal conversion rate of any website?

Question 17 17. Which of the following should NOT determine future conversion rate optimization methods?

Question 18 18. Using _____ helps to track your conversion rate optimization.

Question 19 19. Which of the following options will track activity on your social media account over time?

Question 20 20. Which of your social media marketing methods are most effective?

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Question 21 21. When using social media analytics tools, why is it important to pay attention to customer engagement?

Question 22 22. A conversion rate email marketing metric tells you what?

Question 23 23. Which one of these is NOT a benefit of measuring email marketing tactics?

Question 24 24. Email marketing is defined as:

Question 25 25. If you want to track if a viewer is engaging with content on a page, take a look at _____.

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Question 26 26. Which feature of a web analytics program tells you how many people are leaving your website after loading one web page?

Question 27 27. What is the purpose of web analytics in marketing?

Question 28 28. For a new company that is starting out selling women's petite clothing in the spring, which of the following is an example of how its customers may be performing keyword searches to come across the new business?

Question 29 29. Why can reaching your target market be a challenge?

Question 30 30. What does increasing conversion rates do for a company?

KPIs in Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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