KPIs in Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. A conversion rate email marketing metric tells you what?

Question 2 2. Perhaps the single most important email marketing metric is _____, which tells you how many sales you generated relative to how much your marketing efforts cost.

Question 3 3. Email marketing is defined as:

Question 4 4. What is a benefit of using social media to acquire customers?

Question 5 5. What is word-of-mouth advertising?

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Question 6 6. Why can reaching your target market be a challenge?

Question 7 7. Which of the following can be optimized when utilizing conversion rate optimization?

Question 8 8. What does increasing conversion rates do for a company?

Question 9 9.

True or False?


1. A/B testing should be used when a company realizes their conversion rate is low.

2. A/B testing should be done before the keywords have been decided on and the web page is complete.

Question 10 10. When using social media analytics tools, why is it important to pay attention to customer engagement?

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Question 11 11. Which of the following can be used to measure the impact of social media marketing promotion on the revenue of a business?

Question 12 12. Which of the following options will track activity on your social media account over time?

Question 13 13. Which is a way for companies to measure marketing plan success and failures?

Question 14 14. What is an example of using customer response to measure a marketing plan?

Question 15 15. How can revenue be used to measure the success or failure of a marketing plan?

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Question 16 16. What is the purpose of web analytics in marketing?

Question 17 17. Web analytics are useful for tracking all of these EXCEPT: _____.

Question 18 18. Which feature of a web analytics program tells you how many people are leaving your website after loading one web page?

Question 19 19. Which type of analytics can be used to adjust to trends in customer behavior?

Question 20 20. For a new company that is starting out selling women's petite clothing in the spring, which of the following is an example of how its customers may be performing keyword searches to come across the new business?

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Question 21 21. Which of the following is NOT an example of a digital marketing metric?

Question 22 22. Which of the following should NOT determine future conversion rate optimization methods?

Question 23 23. What is the standard goal conversion rate of any website?

Question 24 24. Using _____ helps to track your conversion rate optimization.

Question 25 25. What are marketing metrics?

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Question 26 26. What is SEO traffic?

Question 27 27. What is a KPI?

Question 28 28. Which one of these is NOT a benefit of measuring email marketing tactics?

Question 29 29. Which factor defines a target market?

Question 30 30. What is a landing page?

KPIs in Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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