Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come
to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
Click it to see your results. Good luck!
Question 11.Which of the following is NOT an example of a digital marketing metric?
Question 22.Which type of analytics can be used to adjust to trends in customer behavior?
Question 33.Gwen wants to determine the customer acquisition cost of a new marketing strategy. If her organization spent $2,500 and gained 5 new customers, what was the cost to acquire each new customer?
Question 44.What is customer acquisition?
Question 55.What is word-of-mouth advertising?
Question 66.Which factor defines a target market?
Question 77.Which of the following can be optimized when utilizing conversion rate optimization?
Question 88.What is a landing page?
Question 99.Which is NOT an example a furniture store should use for keywords?
Question 1010.What are marketing metrics?
Question 1111.What is a KPI?
Question 1212.Which of the following is not a key marketing metric?
Question 1313.Which is a way for companies to measure marketing plan success and failures?
Question 1414.How can revenue be used to measure the success or failure of a marketing plan?
Question 1515.What is an example of using customer response to measure a marketing plan?
Question 1616.What is the standard goal conversion rate of any website?
Question 1717.Which of the following should NOT determine future conversion rate optimization methods?
Question 1818.Using _____ helps to track your conversion rate optimization.
Question 1919.Which of the following options will track activity on your social media account over time?
Question 2020.Which of your social media marketing methods are most effective?
Question 2121.When using social media analytics tools, why is it important to pay attention to customer engagement?
Question 2222.A conversion rate email marketing metric tells you what?
Question 2323.Which one of these is NOT a benefit of measuring email marketing tactics?
Question 2424.Email marketing is defined as:
Question 2525.If you want to track if a viewer is engaging with content on a page, take a look at _____.
Question 2626.Which feature of a web analytics program tells you how many people are leaving your website after loading one web page?
Question 2727.What is the purpose of web analytics in marketing?
Question 2828.For a new company that is starting out selling women's petite clothing in the spring, which of the following is an example of how its customers may be performing keyword searches to come across the new business?
Question 2929.Why can reaching your target market be a challenge?
Question 3030.What does increasing conversion rates do for a company?
KPIs in Marketing Chapter Exam Instructions
Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back
to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!