Copyright

Managing a Product and Retailing: Help and Review Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Assess the best time to stop the new product development process and abandon the development of a potential new product.

Question 2 2. In which of the following stages of the new product development process are new products test-marketed in small areas?

Question 3 3. Why is the presentation of the store so important in the retail marketing strategy?

Question 4 4. Which type of retailer would sell cowboy boots?

Question 5 5. What does a product life cycle consist of?

Page 2

Question 6 6. What should the promotion strategy in the decline stage involve?

Question 7 7. Choose from the following and determine the retail marketing mix.

Question 8 8. What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?

Question 9 9. Which statements are true regarding the new product development process?

Question 10 10. Why is it important for marketers who are introducing a new product to understand the product adoption lifecycle?

Page 3

Question 11 11. Analyze the picture and determine what kind of brand it is.

Question 12 12. Which part of the retail marketing mix would the strategy fall under when a farmer wants to offer free cooking classes to customers?

Question 13 13. Why must marketers of new products be aware of the consumer adoption process?

Question 14 14. Robo-Vac was not selling well in China because Chinese consumers expect coupons when making big purchases. In order to meet this cultural difference, the marketers at Robo-Vac must make the following type of change to their marketing mix:

Question 15 15. How does the growth stage differ in comparison to the introduction stage?

Page 4

Question 16 16. Evaluate the level of service would be offered at the following type of retail establishment.

Question 17 17. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

Question 18 18. Tom is the owner of an IT company. His company is aware that they are experiencing too many competitors. They have even turned towards service and repair as a way of increasing revenue. Why do you think the product of Tom's company has reached the maturity stage?

Question 19 19. A new type of vehicle that is a car with wings that fold down allowing it to fly would be what type of new product?

Question 20 20. Which of the following are the different dimensions of retail operations?

Page 5

Question 21 21. Which behavior is an example of a cultural difference between the United States and a foreign country?

Question 22 22. Stuffed Snackfood Co. has changed the packaging and removed the salt from its corn chip offering. This is considered a(n) _____.

Question 23 23. Which of the following is NOT true about a franchise?

Question 24 24. Why is it important to understand the dimensions of retail strategy?

Question 25 25. Analyze the photo and identify what type of ownership this store exhibits.

Page 6

Question 26 26. Which one of these stores offers an EDLP price strategy?

Question 27 27. When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?

Question 28 28. A major global carmaker wishes to follow global standardization in its marketing plan. To do this it will _____

Question 29 29. Ace Electronics is having a difficult time cracking the Angolan market. They have been using standardized, U.S. style ads featuring NFL football stars visiting the stores. The national sport of Angola is cricket and soccer is also popular. Which of the 4 Ps in the Ace marketing mix must be adjusted to increase sales?

Question 30 30. Which retail segment typically offers the greatest variety and quantity of products to their customers?

Managing a Product and Retailing: Help and Review Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Principles of Marketing: Help and Review  /  Business Courses
Support