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TECEP Introduction to Marketing: Study Guide & Test Prep  /  Business Courses

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Market Research & Analysis Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Examining raw data in order to draw a conclusion is known as which of the following?

Question 2 2. Lynne is analyzing data for a large airline. She wants to create buzz on social media and then analyze the results. What system could she use and why?

Question 3 3. What type of primary data collection method involves a moderator that encourages discussion?

Question 4 4. Which of the following is not a method of primary data collection?

Question 5 5. Which one of the following scenarios represents a marketing research study?

Page 2

Question 6 6. What is an advantage of using primary data instead of secondary data?

Question 7 7. What is marketing research?

Question 8 8. The motto 'there's an app for that' fits well within which marketing focus?

Question 9 9. Information collected from inside your organization is referred to as what type of data?

Question 10 10. What's a key factor in the ease of secondary data collection?

Page 3

Question 11 11. Which of the following is NOT done by statistical software?

Question 12 12. A company is trying to determine what products it should develop in the next 10 years. They are analyzing data from their sales, as well as the data from the leading 10 companies in the industry in order to try and find a pattern of what products could be most successful. What type of statistics is the company using?

Question 13 13. What is marketing intelligence?

Question 14 14. What is an example of everyday information used in marketing intelligence?

Question 15 15. What is one of the benefits of a marketing information system?

Page 4

Question 16 16. What is a consideration that must be made when selecting a marketing information system?

Question 17 17. Which of the following would be the BEST population to find a simple random sample?

Question 18 18. Bob wants to study middle-school students' favorite television shows. He thinks using a stratified random sample would be the best option for his study. Which of the following methods would ensure Bob takes a stratified random sample?

Question 19 19. Which of the following is NOT true of a data warehouse?

Question 20 20. What is a computer server?

Page 5

Question 21 21. Purposive sampling works best when _________________.

Question 22 22. Susan wants to study the effect of being the daughter of the President of the United States on social life. Which of the following methods of sampling will Susan most likely use?

Question 23 23. Communication messages posted on Facebook and Twitter are examples of the use of _____.

Question 24 24. Why is it important for companies to be active participants in electronic communities?

Question 25 25. A company wants to know why their customers like the color blue. Which market research method should they pick?

Page 6

Question 26 26. Which of these methods is used in qualitative research?

Question 27 27. Which tool would be most appropriate to determine if a statistical correlation exists between two data points?

Question 28 28. Which one of the data collection methods is often used in product development and testing?

Question 29 29. Which of the following would be considered secondary data collection?

Question 30 30. What are the three roles of marketing research?

Market Research & Analysis Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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