Marketing Analytics & Data Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which statement is true regarding customer value?

Question 2 2. What is a primary focus of a CRM system?

Question 3 3. Which of the following statements is false with respect to distributed databases?

Question 4 4. Customer value is _____.

Question 5 5. How can a business construct a market profile for its target market?

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Question 6 6. Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.

Question 7 7. Which of the following is the best explanation of customer base?

Question 8 8. If you owned a business, how might you use data mining?

Question 9 9. What is a computer server?

Question 10 10. Which statement is FALSE regarding customer value?

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Question 11 11. Product enhancements and informing customers are ways _____ impacts marketing.

Question 12 12. Toothbrushes, Inc., is a toothbrush manufacturer. What can they do to increase the customer value of their toothbrushes?

Question 13 13. Which of the following is NOT true of a data warehouse?

Question 14 14. Which of the following is the best definition of a marketer?

Question 15 15. Which of the following acronyms stands for CRM?

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Question 16 16. What is the primary advantage of using a distributed database?

Question 17 17. Which of the following best describes the purpose of CRM software for companies?

Question 18 18. Which term best describes a popular marketing strategy that centers around the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer?

Question 19 19. Explain what winning a new customer means.

Question 20 20. Why is a customer base important?

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Question 21 21. How does operational CRM differ from analytical CRM?

Question 22 22. Why should a business spend time analyzing its customer base?

Question 23 23. Why is it important for companies to understand the customer value of their goods and services?

Question 24 24. Why is having a CRM important to a business?

Question 25 25. Assess the form of advertising that uses technology to inform consumers of a product or service.

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Question 26 26. If you sell sports cars, which of the following best describes your customer base?

Question 27 27. Analyze the main goal of customer relationship marketing.

Question 28 28. What is another term for customer base?

Question 29 29. Which of the following is an example of CRM?

Question 30 30. Which of the following is NOT an example of marketing?

Marketing Analytics & Data Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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