Marketing & Business Development Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. How does a company make a product innovative?

Question 2 2.

True or False?

1. There are many variables when deciding on price for a product.

2. The price strategy should stay the same.

Question 3 3. What does a vertical market solely focus on when making a product?

Question 4 4. What is another name for the 4Ps of marketing?

Question 5 5. What is the first step in the 4Ps of marketing?

Page 2

Question 6 6. What is a vertical market strategy?

Question 7 7. Which is NOT an essential part of promotion?

Question 8 8. Which of the following is NOT an advantage of a vertical market?

Question 9 9. Which market allows a business to market to a broad range of customers in a variety of industries?

Question 10 10. Which is true about vertical market strategies?

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Question 11 11. Which is NOT an example of an effective way to get feedback from consumers when creating a niche product?

Question 12 12. Which of the following is NOT an advantage of a horizontal market?

Question 13 13. What is another name for a vertical market?

Question 14 14. Which market allows a company to specialize in a particular product and market it to a specific customer in a specific industry?

Question 15 15. A company that offers pencils would be part of which market?

Marketing & Business Development Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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