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Marketing Channels & Distribution Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is one of the problems that manufacturers have with intensive distribution?

Question 2 2. What is intensive distribution?

Question 3 3. Money, product awareness, and impulse buying are:

Question 4 4. Amazon is moving into what type of retail setting as it transitions to more of a multichannel retailer?

Question 5 5. Which of the following is a question a company should ask itself before entering into a multichannel retailing strategy?

Page 2

Question 6 6. Multichannel retailing offers _____ opportunities to build a _____ among _____ audiences.

Question 7 7. Which is the BEST explanation of a functional intermediary?

Question 8 8. Bob sells items to large retail stores. Though Bob is very successful, he really only deals in electronics and sells to larger retailers like Target and Walmart. What is Bob?

Question 9 9. Which one of the following is the best explanation of a merchant intermediary?

Question 10 10. If you are calling sales prospects in hopes of selling a product, what type of non-store retailing are you engaged in?

Page 3

Question 11 11. If a bookseller decides to sell books online through a website it developed, what type of retailing is being employed?

Question 12 12. If you want to be in the thick of a physical retail location but not have a traditional retail store, which of the following would provide you the option?

Question 13 13. A computer manufacturer signs a contract with an electronics retailer to ensure products are sold by that retailer in specific countries. What type of distribution strategy is being used?

Question 14 14. A company decides to distribute its product to every retailer willing to sell it. What type of distribution strategy is the company using?

Question 15 15. What function does a wholesaler serve in product distribution?

Page 4

Question 16 16. What is a distribution channel in marketing?

Question 17 17. What are the two main types of distribution channels?

Question 18 18. What is a B2B distribution channel?

Question 19 19. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

Question 20 20. What is a channel in marketing?

Page 5

Question 21 21. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

Question 22 22. Who makes their profits by collecting a fee or commission based on the amount of sales they are successful at delivering for the producer?

Question 23 23. What does the logistical function of channel intermediaries consist of?

Question 24 24. What are the three main functions of intermediaries?

Question 25 25. Name two factors that manufacturers use to determine if intensive distribution is the right strategy.

Page 6

Question 26 26. A marketing strategy that includes selling through brick-and-mortar stores, over the telephone, from a website, and through an app is called?

Question 27 27. What's one difference between a truck wholesaler and a drop shipper?

Question 28 28. Why might someone choose to sell their item through telemarketing versus direct marketing?

Question 29 29. A company distributes watches to only high-end jewelry stores. What type of distribution strategy is being used?

Question 30 30. Which of the following is the most likely distribution channel for a Hershey dark chocolate bar?

Marketing Channels & Distribution Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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