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Marketing Data Analysis Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which type of forecasting method is used when there's little or no historical data?

Question 2 2. A candy company is introducing a new brand of chocolate to the market. They have advertised heavily, investing $8,000,000 in New York, but no ads were run in Boston. After analyzing the data, they have found no statistically significant difference between their sales in New York and Boston. Why is this an example of inferential statistics?

Question 3 3. A grocery store chain has a large database of customer demographic information. It would like to search for patterns in grocery purchases. The BI tool it will use is _____.

Question 4 4. Which of the following is NOT an example of a time series method?

Question 5 5. Which of the following is NOT done by statistical software?

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Question 6 6. When a mortgage company needs to predict what interest rates will be three years from now, it will use:

Question 7 7. Which of the following methods involves asking experts their opinion about a product or service?

Question 8 8. A marketing manager for a car manufacturer would like to know how many vehicles made in its Sonora factory were sold to customers in Germany last month. He would also like a mailing list of the German dealers who sold them. To get the answer, the marketing manager should use _____.

Question 9 9. Identify which of the following is NOT an example of descriptive statistics:

Question 10 10. What is the difference between data mining and OLAP?

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Question 11 11. Why does statistics often refer to being 95% confident and not 100%?

Question 12 12. Business intelligence employs tools such as database management, data mining, and decision support systems. What other tool can be used in BI?

Question 13 13. A company is trying to determine what products it should develop in the next 10 years. They are analyzing data from their sales, as well as the data from the leading 10 companies in the industry in order to try and find a pattern of what products could be most successful. What type of statistics is the company using?

Question 14 14. What type of analysis assumes that a relationship exists between one or more variables and that a change in one variable will cause a change in the other variable?

Question 15 15. In which quantitative method are trend, seasonal and cyclical components taken into consideration?

Marketing Data Analysis Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TExES Marketing 6-12 (275): Practice & Study Guide  /  Social Science Courses
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