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Marketing Environment Basics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is an example of culture?

Question 2 2. A marketer can look at _____ to align their product with what the community believes are appropriate modes of conduct.

Question 3 3. Which is NOT a way that environmental management can make companies more efficient?

Question 4 4. Identify which of the following is NOT an example of the use of environmental management:

Question 5 5. Let's say there's a pastry shop called Patisserie across the street from Pat's and Geno's. (There's not--don't get your hopes up!) The pastry shop would most likely be a _____ to Pat's and Geno's, because _____ .

Page 2

Question 6 6. A(n) _____ is another company that offers a different product or service that the consumer could use in place of your products or services.

Question 7 7. How can a marketer of potato chips maintain sales during a period of inflation?

Question 8 8. Which of the following terms describes the amount of money left over after taxes?

Question 9 9. What are social/demographic factors?

Question 10 10. What external sources should be scanned in environmental scanning?

Page 3

Question 11 11. Spending a lot of time focusing on one demographic -

Question 12 12. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to _____.

Question 13 13. What are the six elements of PESTLE?

Question 14 14. With regards to PESTLE analysis, why is it important to consider social factors such as age of customers?

Question 15 15. Which of the following is NOT an example of environmental planning?

Page 4

Question 16 16. How can management use environmental planning to address the fluctuating price of energy?

Question 17 17. Which of the following is NOT an example of marketing?

Question 18 18. Product enhancements and informing customers are ways _____ impacts marketing.

Question 19 19. Why are laws needed for business?

Question 20 20. Why does the Sherman Act of 1890 make monopolies illegal?

Page 5

Question 21 21. What should a company consider when finding a location for their business?

Question 22 22. Evaluate the six external influences on a company's marketing strategy.

Question 23 23. A local firm is frustrated that you can find products that are cheaper than theirs on eBay. They use traditional marketing and selling techniques and are not interested in expanding their operations. Which innovation has had the most impact on their decreasing revenue?

Question 24 24. Which of the following is a trend that has increased competition between companies for market share and sales?

Question 25 25. Why is competitor analysis needed for companies?

Page 6

Question 26 26. Which is included in conducting research in a competitor analysis?

Question 27 27. What can the trends in customers needs and interests do for your business?

Question 28 28. Why should you consider several trends relevant to your business?

Question 29 29. An attitude is defined as _____.

Question 30 30. How should a company approach environmental ideas?

Marketing Environment Basics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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