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Marketing Ethics Basics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Choose the correct ethical issue to match the following scenario: a business's Twitter post tells consumers that a sale will include certain items, but they are not included at the time of actual purchase.

Question 2 2. Choose the correct ethical issue to match the following scenario: a Twitter post that negatively describes or comments on a particular race or culture.

Question 3 3. Choose the correct ethical issue to match the following scenario: a business's Facebook post includes a client's identity, purchases, or any personal information.

Question 4 4. When a salesperson takes advantage of a person who is not knowledgeable or doesn't speak the language, he is engaging in:

Question 5 5. What is the real issue with inflating the number of sales calls a salesperson makes?

Page 2

Question 6 6. Lou and Bill, both salesmen at a car dealership, made a bet on who would sell the most cars one afternoon. A young woman entered the dealership looking for an inexpensive car to purchase. The woman stated that she only had $100 a month to spend. Bill wanted to win the bet so he convinced her by standing over her, yelled in a loud voice and even threatened to lock her in the car if she did not make the purchase. She bought a car she could not afford. What did Bill do?

Question 7 7. How might a business use ethical target marketing to promote its product?

Question 8 8. When Janet goes to the mall to buy a new dress she has several things on her mind. She's thinking about her favorite colors and materials, the latest fashion trends and the stores where she has found bargains in the past. All of these thoughts are illustrations of which of the following?

Question 9 9. Consumers with psychological problems or a lack of maturity and intelligence that makes it hard for them to make informed purchases are considered to be a _____?

Question 10 10. What are morals?

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Question 11 11. How do companies manage ethics in the business world?

Question 12 12. What is the definition of ethics?

Question 13 13. What is corporate social responsibility?

Question 14 14. Which of the following BEST explains the stakeholder theory?

Question 15 15. Which of the following is an argument FOR corporate social responsibility?

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Question 16 16. Which best describes the process of cause-related marketing?

Question 17 17. Which of the following is a downside of cause-related marketing?

Question 18 18. Which of the following is the reason cause-related marketing has had such tremendous growth?

Question 19 19. Which of the following advertising practices would NOT gain the attention of the Federal Trade Commission?

Question 20 20. Which of the following is the BEST example of weasel words?

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Question 21 21. Which of the following is NOT an example of controversial advertising?

Question 22 22. The AMA's Code of Ethics includes ethical _____ and ethical _____.

Question 23 23. Which of the following is not one of the AMA's three ethical norms?

Question 24 24. The professional organization for people who work in the marketing industry is the:

Question 25 25. Which of the following ideas match this definition: the moral compass by which a person should guide all marketing communication?

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Question 26 26. Penelope works for Cosmos Cars. She really needs to sell a high end car before month's end. A client she met would be the perfect candidate. In order to lure him to the showroom, Penelope sends a limousine to pick him up. In the limousine is a bottle of fine champagne, mini sandwiches and two front row, center court tickets to the Miami Heat game. What is Penelope doing?

Question 27 27. Which of the following is an illustration of marketing that targets a vulnerable population?

Question 28 28. What are the three levels of ethical development?

Question 29 29. Which of the following is an argument AGAINST corporate social responsibility?

Question 30 30. Which of the following is NOT a pro for cause-related marketing?

Marketing Ethics Basics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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